How Indian Exporters Are Gearing Up for Black Friday & Cyber Monday with Amazon

As a digital marketing agency and Amazon DSP-certified partner, DNA Digital celebrates the strides Indian exporters are making in the global marketplace. This holiday season, Indian exporters have launched over 50,000 new products across Amazon’s global marketplaces, showcasing a wide array of Made in India products to customers worldwide.

The much-anticipated holiday shopping season kicks off with Black Friday and Cyber Monday (BFCM) from November 21 to December 2, 2024, giving Indian businesses an incredible opportunity to grow globally. To further empower exporters, Amazon has introduced several initiatives under its Global Selling Program, making cross-border trade more accessible and efficient.

Key Initiatives for Indian Exporters

1. Subscription Fee Reduction: To encourage more exporters to join its Global Selling Program, Amazon has significantly reduced the subscription fee for sellers in the US, Canada, and Mexico from $120 for three months to just $1. This limited-time offer is available until December 31, 2024.
2. Export Navigator: Amazon launched Export Navigator, a one-stop dashboard designed to simplify cross-border compliance, logistics, and payments. This tool offers guidance in six critical areas, such as export registration, shipping requirements, tax compliance, and export incentives. Available for all exporters, this initiative ensures seamless trade for businesses of any scale.
3. Expansion of SEND: The SEND logistics program has been expanded with new air and ocean carriers connecting India to the US, UK, and Germany. This integration with Amazon Warehousing and Distribution (AWD) ensures cost-effective bulk storage and streamlined inventory management for exporters.

Opportunities for Indian Exporters

The BFCM sale event is a golden opportunity for Indian businesses to capitalize on the holiday season demand. Categories like home and kitchen, STEM toys, apparel, health, beauty, and furniture are expected to drive significant sales.

In the recently concluded Prime Big Deal Days, Indian exporters experienced up to 3.8X growth compared to usual business periods. Top-performing categories included home goods, beauty, and toys, with bestselling products like bedsheets, oral care items, and kitchen essentials making waves globally.

A Thriving Future for Indian Exports

Amazon continues to empower Indian businesses, aiming to facilitate $20 billion in cumulative exports by 2025. Initiatives like Export Navigator, SEND, and subscription fee discounts make it easier than ever for small and medium businesses to expand their reach.

For brands looking to stand out during events like BFCM, leveraging digital marketing strategies and Amazon DSP can amplify visibility, attract the right audience, and maximize sales.

As a partner dedicated to helping businesses thrive, DNA Digital offers expert marketing solutions tailored for Amazon sellers. Together, let’s put Made in India products in the global spotlight.

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