How Indian Creators/ Influencers Contribute to the Indian Economy

Influencer marketing has seen a precipitous growth in India, especially with the digital economy flourishing as a positive byproduct of the pandemic. The growing interest in this marketing form has given rise to a large number of creators with a strong following base in India.

The Indian Economy has seen a volatile past few years, and the push towards the digital economy is as clear as it can be. This meteoric rise in social media usage, downloads, engagement and endorsements during the pandemic, and more and more growth in the e-commerce section has led to a significant increase in marketing expenditure within the creator economy.

According to a report by Groupm, the influencer marketing space has been pegged to be a Rs 900 crore market in India by the end of 2021. It is also expected to grow 25% annually to become a Rs 2,200 crore industry by 2025.

This content boom has drawn in large and small companies alike, and influencer marketing is the new norm that everyone wants to get their hands on. One of the major reasons of attraction to this new form of marketing has been the high ROI companies enjoy, earning an approximate of 5.5x on their marketing expenditure.

UPCRED’s 45,000+ Creator network has helped a huge number of brands and businesses to successfully launch their influencer marketing campaigns on different social media platforms and reach their desired marketing goals. Influencers have gotten the opportunity to monetize their content, create meaningful collaborations with businesses and brands, leading them to contribute more towards the creator economy of India.