How Independent Agent Nick Mathews generates 95% of his agency’s new business with EverQuote

After co-founding Nations Choice Insurance in 2017, independent agent Nick Mathews initially tried working with a range of different internet lead vendors to find the best fit. What he found was low contact rates, low bind rates, and companies more concerned with making a sale than building a partnership. This all changed when Nick found EverQuote. While other vendors refused to provide anything beyond the absolute minimum level of customer support, EverQuote took the time to work with Nick, dive into his lead-related metrics, understand his unique use case, and make strategic recommendations. As a result of EverQuote’s lead quality and best-in-class service, 95% of his agency’s new business is now sourced via EverQuote. 

When Nations Choice started as an independent scratch agency in 2017, Nick needed a way to find new business quickly - internet leads seemed like a logical fit. After some research, he tried a handful of vendors, including EverQuote. The results were mixed. After comparing contact rate, close rate, and true acquisition costs, Nick felt “EverQuote just fit the bill – almost like a perfect marriage.” Additionally, unlike the other platforms, EverQuote allowed him to cap the number of daily leads received, which was crucial as the business scaled.

EverQuote also provided unparalleled customer service. Nick initially asked each vendor if they could create a simple report and help dive into his agency’s data, and each refused straight away – except for EverQuote. Nick’s EverQuote Agency Business Consultant helped examine the data and made strategic, ROI-focused recommendations. They were able to identify where Nick should focus his lead purchases and also recommended process tweaks to improve Nick’s producers’ contact, quote, and bind rates. Realizing that he had found a partner that could help meet his growth goals, Nick decided to drop the other lead vendors. Today, about 95% of the new policies his team writes each month come from EverQuote and Nick has expanded into warm transfer calls. With EverQuote, Nick found more than just a lead vendor - he found a true business partner committed to his agency’s success.