How to Increase Your Visibility on LinkedIn

How to Increase Your Visibility on LinkedIn

As a Coach, you want to be found by your ideal prospects. In today's newsletter, I am showing you how you can analyze your visibility on LinkedIn.

First off, your notifications will share how many times you appeared in searches. Click on this notification and it'll give you more information.

The goal is to focus on the job titles that you were found for. In my case, I appeared on the results page when someone searched business coach, career coach, coach, guest speaker, and speaker. This is spot on! Looking at the job titles that you were found for, are they aligned with what you do?

Next, you'll see the top companies your searchers work at. My top searchers were Freelancers/Self-Employed. Again, bingo! That is my ideal prospect.

Lastly, roughly 14% of my searchers were Founders. Again, yes! As a LinkedIn Business Coach, I work with coaches whose titles often are Founder on their profiles.

Overall, not only am I being seen and found by people searching on LinkedIn, but I'm being searched by my ideal prospects and for the roles that align with exactly what my business is.

Now, if you're struggling with being found and showing up on the search results page on LinkedIn, here are a few tips on how to optimize your profile:

  • Identify 5 keywords that align with your business and use these in every section of your personal profile. Tip - these keywords should be words that your ideal prospect would enter into the search bar.
  • Turn on your Providing Services section of your profile.
  • Post content, write newsletters, and/or go on LinkedIn live and talk about your expertise. Use hashtags to increase searchability and visibility.

What other tips would you offer to increase visibility on LinkedIn? What questions do you have? Let me know in the comments.

?? Mollie


July 22nd to July 26th

2024 is the year to tame LinkedIn! If you're a Coach or Online Service Provider needing a bomb ass LinkedIn strategy in under 1 week, join us for the 5 DAY LINKEDIN CHALLENGE . Trust me, this is going to save you time diy'ing your strategy and help you to optimize your LinkedIn presence so you can monetize your business! See ya there.

Stacy Klone, Rhymes with Tony

Building Networks That Work | Broker Merchant Services & Payroll Solutions

3 个月

So much enjoy the information you share and am really getting so much from the 5-day challenge I enrolled in with you! Love that is via email and that I can turn the video on and off to do what you are teaching me! ??

Sarita Downs

Bilingual Marketing Strategist | Helping Life Coaches Ace their Follow-Up Strategy & Convert Leads with Done For You Automation

4 个月

I now have a clearer idea of how I check my analytics on the platform. Thank you for adding the visuals.

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