How to increase your SEO traffic in just 30 days - Part 3

If you're just coming across this post, please do read Part 1 and Part 2 to complete the 14 other tasks that would immensely help you with SEO.

← How to increase your SEO traffic in just 30 days - Part1

How to increase your SEO traffic in just 30 days - Part2 →

Now, coming to the focus points,

Day 15: OPTIMIZE YOUR WEBSITE FOR MOBILE 

Mobile-friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every site page should be optimized for mobile. Every. Single. One.

Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website.

Here, the requirements for mobile website versions are different from those of desktop versions. For instance, the content should be legible on small-sized screens and the touch operation should be taken into account.

It is also advisable to make the mobile version of your website responsive. This means that the content of your pages should automatically adapt itself to the size and functionality of the respective device.

Want an easy way to optimize your website for mobile? Contact ASILVERSE

Hands-on tips:

• Check mobile issues on the website.
• The entire website should be accessible on mobile devices and the content should automatically adapt itself to the size and functionality of the respective device.
• Check if a viewport tag has been used.

<meta name=”viewport” content=”width=device- width, initial-scale=1.0”> 

Day 16: IDENTIFY DUPLICATE CONTENT

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version.

You should, therefore, identify sources of duplicate content on your website and rectify the errors as fast as possible.

Hands-on tips

• Check if your website is accessible with or without www., HTTP, or HTTPS. If multiple versions are accessible, use 301 redirects to redirect them to the desired version.
• Check if the same content is indexed in different formats e.g., in print version or as PDF.
• Test if your website automatically creates lists or documents that generate duplicate content.
• Check if your website displays similar content with and without a “/” at the end of the URL. 

Day 17: ELIMINATE DUPLICATE CONTENT

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs.

Hands-on tips

• Go to each page on your website and add a canonical tag.
• In the case of duplicate content, the canonical tag should point to the original webpage. Also, add a canonical tag on the original webpage that points to itself.
• When adding canonical tags, make sure you write the URLs correctly.
• Do not use relative URLs for canonical tags.

Example

Original URL: www.mywebsite.com/maincategory/page1

Copy: www.mywebsite.com/othercategory/page1

You should add the following canonical tag on the copy:

<link rel=“canonical” href=“https://www.mywebsite.com/ maincategory/page1”/> 

Day 18: USE TF*IDF TO ANALYZE CONTENT QUALITY

Whether or not a website gets to top ranking positions depends on how unique its content is and how much-added value it provides users.

Want a surefire way to check your content quality? I recommend using the TF*IDF.

TF*IDF, short for term frequency-inverse document frequency, is a numerical statistic that is intended to reflect how important a word is to a document in a collection or corpus.

TF*IDF allows you to check if text optimization on your website is necessary. It determines the frequency of terms associated with the specified main keyword based on the top 10 search results in the SERPs (Search Engine Result Pages).

You can then use this term frequency to see whether your text already contains the important keywords.

Hands-on tips

• Try to meaningfully integrate the most important terms from the analysis in your text.
• Compile thematically relevant content for your users.
• Regularly analyze your text using the TF*IDF tool in order to keep up with changes in the SERPs and the changing interest of users. 

Day 19: CREATE UNIQUE HEADLINES

Headlines on your website usually have two functions. One is to give the content an organized structure, and the other is to encourage the user to read on. Headlines are marked with h-tags in the HTML source code.

Hands-on tips:

• Only use one h1 headline per page.
• Use the main keyword of the respective page in the h1 headline.
• Arrange sub-headings in chronological order (h1, h2, h3, etc.).
• Do not use h-tags to format the font size. Instead, use CSS.
• When possible, use thematically complementary keywords in sub-headings (h2, h3, etc.).
• Keep headlines as short as possible and delete all unnecessary words.
• Use elements like numbers, bullets, and images to attract your users' attention and make your content easily skimmable. 

Day 20: CURATE YOUR CONTENT

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic.

Hands-on tips

• Publish illustrative infographics that make a complex subject much easier to understand.
• Publish surveys and statistics to topics that could interest your target group.
• Write e-books in which you comprehensively cover a subject in a way that is easy to understand.
• Organize case studies in which you share your own experiences. This gives your users practical insights into your work and expertise.
• Publish guest posts on your blog. External experts can provide detailed insights on specific subjects that interest your users. 

Day 21: RECYCLE YOUR CONTENT

Content republishing offers webmasters and SEOs an opportunity to restructure and update content that already performs well for their audience. At HubSpot, we call this process historical optimization.

When you republish content, you can’t just publish the same thing and make it look new. You need to update the content with fresh statistics, examples, up-to-date facts, or even fresh formats to make it more relevant for your audience.

Why is this so great for you? The content is already there, so it’s much less effort for you than creating brand new content.

Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant!

Hands-on tips

• Regularly check your website’s KPIs e.g., dwell time, traffic, and scroll behaviour.
• Look for your most high-ranking content and check to see if it’s up-to-date.
• Make sure you also modify your meta elements e.g., title and description, when modifying your content.

Examples of ways you can republish your content

• Creating video tutorials from existing content.
• Updating old blog posts or turning them into gated offers.
• Creating listicles based on information on a blog post.
• Rephrasing a press release on a blog post. 

I hope you are able to make the best of these tips and the initial 14 days planner. I'll be sharing again next week with 7 new strategies complementing the last strategy.

Please do feel free to ask me any questions on this. I'll be more than glad to assist you.

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How to increase your SEO traffic in just 30 days - Part2 →