HOW TO INCREASE YOUR PROFITABILITY BY CHANGING YOUR MENU DESIGN - PART ONE.

Your menu is more than just a list of dishes; it's a powerful marketing tool that can significantly impact your restaurant's profitability. One of the first questions we ask our partners is, "When was the last time your menu had an overhaul?"

Let's dive into some key strategies inspired by the psychology of menu design:

1: The Golden Rule: Pricy Items on the Left:

Our eyes naturally scan from left to right. Place your higher-priced items on the left side of the menu to draw attention, increase their appeal and increase your average spend per customer.

2: The Belle Vue Effect: Visual Allure

Descriptive language and enticing imagery can dramatically boost sales. Make your dishes sound irresistible and visually appealing. Let us face it “Line-caught salmon from the wilds of Alaska” sounds so much more enticing than “grilled salmon”

3: Controlled Spending: Currency Confusion

Omit currency symbols ($) to create a sense of detachment from the cost. This can lead to higher average order values. Even better is to write the cost of an item- this has been shown to increase the average spend by more than forty per cent. “Five dollars” will sell more of an item than “$5.00”

By incorporating these psychological principles, you can transform your menu into a profit-generating powerhouse.

Give us a call today to discuss a refresh to your menu and increase your profitability.

Stay tuned for more expert tips.

Abbotsford Road Coffee Specialists is one of New York's largest specialty coffee roasters based in Brooklyn New York. We are here to assist cafes and restaurants. Contact one of our founders Logan Kedwell 646 983 0448 ([email protected]) today for a discussion on your menu and how we can help improve your profitability.