How to Increase Your Profit by At Least 30% Without Doing Ads, Without Discounts...While Also Retaining More Customers...Even if you're just starting

Upsell your customers. That's it. 

Upselling is an INVITATION to your customers to get more VALUE from your services or products.

In just a moment I'm going to show you 4 ways you can upsell without being pushy or deceitful. 

But for these to work, it's important to always remember that:

1. It is an INVITATION, meaning it is totally up to the customer to make the purchase. Don't push it. Don't try to trick them, your customers are smarter than you think.
2. You must provide VALUE. It could be an upgrade or a better service/product

Let's get into it....

How to Upsell in 4 Simple Ways

1. Make it Relevant

Let's assume you're in the food business. When a customer orders for shawarma, for example, you can INVITE them to buy a drink too or some fries.

The two go together. And by doing so, you'd be saving the customer time for looking for a drink elsewhere and adding VALUE to their meal.

Sharwama + Fries (+ Drink) is more filling than Shawarma alone.

The upsell - instead of the customer spending say N1,000, they are now spending N1,300 - N1,500.

Other examples:

• You sell tailoring services. Sell fabrics.
• You sell phones. Sell accessories.
• You sell fabrics. Sell caps/veils.
• You develop websites. Sell mobile apps.

NB: If you don't offer the upsell service/product, partner with a vendor who does.

Help each other out.

2. Design Your Product/Service for Discovery

This the most hassle-free method.

Here, your customer realizes on their own that they need to upgrade.

Telecoms use this. If N1,500 data plan isn't usually enough, you upgrade your plan.

DSTV/GoTV too...

Want to watch more channels? Upgrade.

The services are designed for you to discover that if you need more value, you should upgrade.

And the best thing is that it is the customer who will ask for the upsell.

3. Discount the Upsell

Hold on...let me explain.

You discount the upsell product/service, not the original purchase.

This way, your original profit margin stays intact.

You want your customer to have more VALUE and that is why you are discounting the upsell.

Remember how I said customers are smarter than you think?

They can usually tell when they're being upsold.

The first question they will ask is 'how MUCH is it?' not 'how much VALUE will this add to me?'

Discount the upsell to make it easier for them to discover the value.

4. Solve a Future Problem

Think of common problems customers tend to face in future after using your product/service.

• Phone screens crack (can you say this 5x really fast?). Sell screen guard.
• Default software expires. Sell renewal.
• Knives get blunt. Sell sharpener

5. Benefit-focused Pairing

This is a creative way of nudging customers using social proof.

Show products that provide similar benefits.

When you shop online, sometimes you see things like:

“Frequently Bought Together”

“Customers Who Bought This Item Also Bought”

Just get creative.

• Here are a few things to always remember.
• Make sure you're adding value to the customer.
• Don't be pushy. It's an invitation.
• Offer the upsell just b4 the original purchase.
• Offer some sort of money-back guarantee for the upsell to remove risk.

Now, here are some scripts that have been proven to work when upselling.

Just customize the [brackets].

1. "Would you like a/an/some [upsell item] to go with that? That would make everything [total price]." Use this for obviously relevant/complementary products.
2. "The [original purchase item] itself is [price], but what really goes great with that is our [upsell item]. And many customers who purchase the [original item], also purchase [upsell item] for only [upsell price]."

They either say yes or no.

If they say, then have them checkout.

If yes, ask if there would be anything else they would like to add from your products or services before you ask them to pay.

If nothing else, close the sale by asking them to make payment.

List out the items and their prices and clearly show the total to avoid confusion.

That's it.

Good luck out there.

-Ahmed Y.

PS:

If you're struggling to find customers or about starting out, then you might want to check out this FREE 13-page eBook on niching.

It teaches you...

1. How to define your niche
2. How to determine if the niche is profitable

You can get it here for FREE.

https://bit.ly/2sydkDA