How to increase your cold email response rates?
Lead Data Ltd
B2B Sales Engagement | We'll put you in front of prospects who are ready to buy.
How to increase your cold email response rates?
Whatever your win/lose ratio is or the length of your sales cycle, if you double your response rate you will (eventually) double your new sales.
Send emails to your target audience- this sounds obvious but the more effort and time you put into finding your target audience the more likely you are to get a good response rate. If only half of your target list are relevant, then your response rate is going to be half as good as it could be.
Make sure you are landing in the Inbox- 16% of emails sent end up in the junk folder. If you are regularly landing in junk, no one is reading your email. The clearest indicator that you are landing in the spam folder is your open rate. If you are below 20% its likely a large chunk of your emails are going straight to junk. Run a spam test, check links aren’t broken and that you not on a blacklist.
Use a sequence- you can improve your response rate by 300-400% by using follow-up emails. It’s really that simple.
Personalise- or personalize if you’re American. Use name and company name at a minimum, the more personised it is, the higher the response rate will be. Readers should feel that each email was created just for them.
Subject line- is it short, to the point and personalised? Here are a few that work:
Follow-up: Your first name/their first name
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Intro: Your company/their company
Catchup: Your name/their company
Avoid asking questions and avoid exaggerated claims. “Do you want $1million more in turnover?” “Double your business in 3 months!” are very unlikely to get good open rates? Avoid at all costs using spam works in your subject line.
Keep it short- you’re not trying to tell them everything about your business. Introduce briefly what you do in a couple of jargon free sentences and what’s in for them.
Call to action- Don’t offer to send them white papers, case studies etc. Just tell them you would love a quick call, maybe early next week?
A-B test- don’t stop A-B testing. Even if you have a great email, try to improve it. If the new version doesn’t improve your response rate, try again.
If you do the above, you will improve your response rate. More responses mean more meetings and more meetings will end up in more sales.?