How to increase your clicks – without spending more

Getting people to click on your ads or search engine listings isn’t as easy as it used to be.

With endless competition and short attention spans, standing out is challenging. You might have a great product or offer, but if your ad or messaging isn’t compelling enough, people will scroll right past it.

The good news? You don’t need a bigger budget to drive more clicks – you just need a smarter approach. Small but strategic tweaks to your copy, structure, and call-to-action (CTA) can make a big difference.

Whether you’re running paid ads or optimising for organic search, these simple tactics will help you stop the scroll and get more eyes on your content.

Here’s how to make your audience want to click ??

1.?Write like a person, not a robot – this means ditching generic, keyword stuffed copy and using word that are actually going to resonate with your audience.

2.?Use numbers – using numbers in your copy has been shown to increase clicks and boost engagement.?

3.?Create scroll-stopping visuals – for creative ads or organic content, feature visuals that will make your audience pause and think. Consider movement, contrast and using faces to capture attention.

4.?Use an unskippable CTA – sometimes, ‘learn more’ or ‘find out more’ can feel generic. Show some more personality in your CTA copy and try A/B testing different options.

5.?Create a sense of curiosity and urgency – write copy that intrigues your audience and drives clicks. For example, ‘98% of marketers are making this mistake in their ads – are you one of them?’

6.?Keep copy concise – a large chunk of your audience will likely be viewing your ad or listing on a mobile device, where they’ll be scanning. Catch their attention with punchy, easy-to-ready text.

Learn how to boost your clicks on Meta specifically in our recent blog: 5 ways to increase clickthrough rates on Meta ads.

And remember – getting more clicks doesn’t mean having to spend more. Try out these tips first and let us know the results!

Speak soon,

Henry, Ed and Marcus

P.S. Need some more help achieving strong CTR on your paid ads? Our digital team has got you covered - find out more about how we can help you.