How to increase the value of my product or service?

Increase the value of your product or service

Are you looking for a way to sell at a higher price? Are you seeking a way to increase the value of the product or service you are offering?

In this note, we will discuss the fundamental pillars for you to effectively and consistently increase the value of your product or service. Every company sells a product or service, and with many companies in the same industry, competition becomes challenging. So, do you want to compete with other companies to see who can sell cheaper and thus attract more customers?

If the answer is yes, I recommend you not read this post. However, if your answer is no, you should keep reading.

The best strategy to position your company and compete with others is to differentiate yourself from the rest. This is crucial. Thanks to this, you can sell your product or service at a higher price. We share a very simple and well-known example, such as the case of the fast-food chain McDonald’s. This company is known worldwide. Regardless of whether you like their product or not, we use it as an example.

You can buy a burger anywhere, and it can be very cheap and tasty. Even tastier and cheaper than the one sold at McDonald’s. But why does McDonald’s often cost more than many other places? The answer is that in your mind, you have the idea that McDonald’s is much better. Not just the product, but also the experience.

So, here we can see that the value is not only in a product or service but also in an experience and how you present your product to your consumers. Surely, if McDonald’s had not had this idea and had not worked on their branding in this way, it would simply be another food place, not known worldwide, and we wouldn’t be talking about it here. So, are you determined to take the step that will help your company position itself in the market and thus increase the value of your product or service?

At Hangar 18, we specialize in branding and the development of corporate and visual identity for companies. Through our branding strategy, we can help you increase the value of your product or service and also consolidate your brand and position your company. We take care of conducting a preliminary analysis of companies in your sector, consulting the values of your brand, and based on this, building a strong and efficient branding based on visual identity.

We will develop the design of your company’s logo and its entire visual identity, along with a brand manual, which will serve as a guide to developing the graphic universe of your brand, all in coherence with the values of your company. In addition, we will design your website and elements for social media.

Thanks to this branding and corporate identity work, you will be able to position your company in the sector and also increase the value of your product or service by having a strong and well-established corporate identity.

Shal we begin?

Visit some of the work we have done for successful companies around the world.