How to increase traffic to your website with SEO

So there’s one problem with all of the strategies above. They’re not going to drive traffic to your site if no one can find them. And with the first page of Google capturing 71%? of search traffic clicks, you need an SEO strategy.

SEO is the practice of optimizing a site for search engines (hence search engine optimization) so it can be more visible in search results for relevant queries. An SEO strategy is a whole other animal, but here are the SEO basics. Get help to optimize your website knock me my profile. And visit my website

Target keywords…

Keywords are the words and phrases people type into search engines, and as you can imagine, some keywords get searched more than others. Using keyword research tools, you can see, for example, that the keyword “how to increase website engagement” only gets about 10 searches per month while how to increase website traffic gets 300 searches.

long-tail keywords

So the higher the search volume, the higher the traffic potential, right? Not so fast. Many super-high volume keywords are also super-broad and super-hard to rank for (for example “website” has a volume of 143,000).

Long-tail keywords, on the other hand, are easier to rank for and will bring in the most relevant traffic to your site.

Place your keywords strategically

This is the bread and butter of on-page SEO—where you optimize your content so that search engines can understand what it’s about and rank it in relevant searches. Be sure to place your target keyword in the following locations:

• Title tag (meta title)
• H1 heading
• At least two H2 headings
• Naturally in the body
• The first 100 words
• Image file names and alt text
• Meta description

Optimize your SERP appearance

Just including the keyword in your meta description and meta title isn’t enough. You need to optimize these important pieces of information to improve their appeal on the SERP and encourage more organic clicks.

• Meta description: Keep this between 155-165 characters, indicate the value the reader will get out of the post, and make it actionable.
• Meta title: Make this 60 characters or less value, with the keyword close to the beginning, and indicate some sort of value or benefit.

Link internally

When creating and publishing content, be sure to add at least 1-3 links to other pages on your site to that page. This will help drive traffic to those pages, but also, it (a) keeps visitors on your site longer, (b) gets them to view more pages on your site, and (c) allows them to get more value out of your site—all of which improve your ranking and drive more traffic to your website.

Improve your page speed

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky-high. Speed has always been a ranking factor, but even more so now with the page experience update. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure, and the functionality of third-party plugins. The faster your site loads, the better.

Google’s PageSpeed Insights tool will give you a score on your site’s performance and provide suggestions for improving your Core Web Vitals and more. Use it!

Make your site responsive

Today, more traffic occurs on mobile than desktop, so if you’re making your visitors pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across a range of devices, including smaller smartphones.

To optimize every aspect of your website, check out our Ultimate Website Audit Checklist (with an Epic 6-Tab Google Sheet).

Implement Schema markup

Implementing Schema markup (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

Regularly refresh your content

Even the most evergreen content loses its luster over time, and content freshness is a ranking factor. Even if your post is still ranking on the first page of Google, you’d be surprised at what a content refresh can do. A new publish date on the SERP can significantly increase CTR and bump you up a few positions, which can lead to a surge in traffic.

But you can’t just change a few words and then update the publish date on your post. Google knows better than that. Here are some strategies, taken from my post on how to get more traffic from evergreen content:

• Update and/or add new information and stats.
• Replace outdated visuals and/or create new ones to illustrate concepts.
• Add new links to more recent resources.
• Fix broken links and images.
• Add new keywords from the query report in Search Console (more on that later).
• Tweak your meta title and meta description.

Get backlinks

One of the most influential Google ranking factors is the quantity and quality of links to your website. The more links you have from credible sites with high Domain Authority, the more you increase your own Domain Authority. The higher your DA, the higher your rank and the higher your traffic—not to mention any traffic you get to your site from the link itself.

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