登录查看更多内容

Last updated on 2024年8月12日

How can you use the 80/20 rule to generate leads more efficiently?

由人工智能和领英社区提供技术支持

If you want to generate more leads for your business, you might be tempted to try every possible channel, tactic, and tool. But that can quickly lead to overwhelm, wasted resources, and low-quality leads. Instead, you can apply the 80/20 rule, also known as the Pareto principle, to focus on the most effective and efficient ways to attract and convert your ideal customers. In this article, you'll learn what the 80/20 rule is, how to use it to analyze your current lead generation efforts, and how to optimize your strategy based on your findings.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

Jack Hayward

Clay Enterprise Expert | Early Stage B2B Startup Growth | Finding PMF & Waitlist Causing GTM Strategies
Cassandra Crwys-Williams
Ahsan Habib

HubSpot Specialist

1 What is the 80/20 rule?

The 80/20 rule is a general principle that states that 80% of the results come from 20% of the causes. For example, 80% of your sales might come from 20% of your customers, or 80% of your website traffic might come from 20% of your pages. The exact ratio may vary, but the idea is that a small number of factors have a disproportionate impact on the outcome. The 80/20 rule can help you identify and prioritize those factors, and eliminate or reduce the ones that are less important or effective.

添加您的观点

Cassandra Crwys-Williams
举报内容
When you realise that 80% of your results come from just 20% of your efforts, everything changes. It’s about working smarter, not harder. Identifying those key areas—whether it’s your top-performing products, your most loyal customers, or the content that drives the most traffic—allows you to focus your energy where it truly counts. This principle isn’t just about efficiency; it’s about maximising impact. By cutting out the noise and honing in on the factors that drive the most significant results, you can elevate your business to new heights.

已翻译

赞

2 How to apply the 80/20 rule to your lead generation

To use the 80/20 rule to generate leads more efficiently, you need to first measure and analyze your current lead generation performance. You can use tools like Google Analytics, CRM software, or email marketing platforms to track and segment your leads by different criteria, such as source, channel, campaign, content, offer, industry, persona, stage, and quality. Then, you can calculate the percentage of leads that each criterion contributes to your total number of leads, as well as to your conversions and sales. This will help you identify the 20% of factors that generate 80% of your results.

添加您的观点

Cassandra Crwys-Williams
举报内容
Applying the 80/20 rule to lead generation is pure gold. ?? It’s not just about generating leads—it’s about generating the right leads. By analysing your current lead generation efforts with tools like Google Analytics or your CRM, you can pinpoint exactly which sources, campaigns, and content are driving the most value. Once you identify that 20% of factors that contribute to 80% of your results, you can double down on what’s working and eliminate what’s not. It’s like finding the secret sauce to your lead gen strategy—why waste time and resources on what doesn’t move the needle?

已翻译

赞

3 How to optimize your lead generation strategy based on the 80/20 rule

Once you have a clear understanding of what works and what doesn't for your lead generation, you can use the 80/20 rule to optimize your strategy and allocate your resources more efficiently. To do this, focus on the channels, campaigns, content, and offers that generate the most and the best leads for your business. For instance, if 80% of your leads come from organic search, invest more in SEO and content marketing. Additionally, eliminate or minimize the factors that generate the least or the worst leads for your business. For example, if 80% of your leads come from only 20% of your landing pages, delete or redesign the ones that are underperforming. Furthermore, test and experiment with new or different factors that may improve your lead generation results. If 80% of your leads come from only 20% of your keywords, research and target new or long-tail keywords that match your audience's intent. Finally, if 80% of your leads come from only 20% of your email subject lines, A/B test and optimize your email copy and design.

添加您的观点

Ahsan Habib

HubSpot Specialist
举报内容
Identify the 20% of leads or customers that contribute to 80% of your sales or engagement. Tailor your lead generation efforts to attract similar prospects.

已翻译

赞
Cassandra Crwys-Williams
举报内容
Once you’ve figured out what works and what doesn’t, the 80/20 rule can guide you in focusing on the most impactful elements. Whether it’s doubling down on SEO if organic search is your top performer, or revamping those underperforming landing pages, this rule helps you allocate resources where they’ll make the biggest difference. It’s also about cutting the fat—eliminating the low-impact factors that drag your efforts down. Constantly testing and tweaking is key. For example, if 80% of your leads come from just a handful of keywords, it’s time to explore new, long-tail keywords that align better with your audience’s intent. Or, if only a few of your email subject lines are driving opens, dive into A/B testing to see what really resonates.

已翻译

赞

4 How to apply the 80/20 rule to your lead nurturing and follow-up

The 80/20 rule can be used to generate leads more efficiently by improving your lead nurturing and follow-up processes. Measure and analyze your lead nurturing and follow-up performance to identify the factors that have the most impact on conversions and sales. You can then focus on the leads that are most likely to become customers, eliminate or minimize the leads that are least likely to become customers, and test and experiment with new or different ways to nurture and follow-up with your leads. For example, if you find that 80% of your sales come from 20% of your leads, prioritize and segment those leads and provide them with more personalized communication. If you find that 80% of your leads are unresponsive or unqualified, remove them from your list or move them to a different nurturing sequence. If you find that 80% of your conversions come from 20% of your email sequences, create more email sequences that address pain points, challenges, and objections. And if you find that 80% of your conversions come from 20% of your calls to action, test and optimize those calls to action to make them more compelling and clear.

添加您的观点

Cassandra Crwys-Williams
举报内容
By focusing on the 20% of leads that are most likely to convert, you can significantly improve your results. It’s about working smarter, not harder. Analyse your current lead nurturing and follow-up performance, and you’ll start to see patterns—those key interactions that lead to conversions. If 80% of your sales are coming from 20% of your leads, that’s where you need to concentrate your efforts. Personalise your communication, segment your lists, and focus on what truly resonates. On the flip side, if 80% of your leads are unresponsive, it’s time to rethink how you’re engaging them—maybe a new sequence or different approach.

已翻译

赞
Ahsan Habib

HubSpot Specialist
举报内容
Monitor the results and Learn from what works best. Adapt your strategies accordingly, doubling down on approaches that yield the most conversions.

已翻译

赞

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Jack Hayward

Clay Enterprise Expert | Early Stage B2B Startup Growth | Finding PMF & Waitlist Causing GTM Strategies
举报内容
If you're not paying attention to the 80/20 rule, it will work against you. I've never known a situation in which it isn't true in at least some capacity. The gold is almost always in that 20%. Be continuously mindful of what that 20% is, and keep optimising it.

已翻译

赞

Lead Generation

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use the 80/20 rule to generate leads more efficiently?

1

2

3

4

5

1 What is the 80/20 rule?

2 How to apply the 80/20 rule to your lead generation

3 How to optimize your lead generation strategy based on the 80/20 rule

4 How to apply the 80/20 rule to your lead nurturing and follow-up

5 Here’s what else to consider

Lead Generation

给文章评分

感谢您的反馈

更多Lead Generation相关文章

更多相关阅读内容

How can you use the 80/20 rule to generate leads more efficiently?

1

2

3

4

5

1 What is the 80/20 rule?

2 How to apply the 80/20 rule to your lead generation

3 How to optimize your lead generation strategy based on the 80/20 rule

4 How to apply the 80/20 rule to your lead nurturing and follow-up

5 Here’s what else to consider

Lead Generation

给文章评分

感谢您的反馈

查看其他技能