HOW TO INCREASE TRAFFIC ON YOUR BLOG?

Blogs are in-vogue these days… and ‘in-vogue’ might be an understatement!

Blogs are an integral part of content marketing; they aren’t just required to promote a venture or a post, but blog-writing has created a new industry that offers different kinds of jobs in content. Yay to employment opportunities!

It’s definitely not a cakewalk to write blogs as they are of different kind, catering to different types of audience. Many times, bloggers put in their best efforts and entirely exhaust themselves, but they still don’t show in the initial results on web. 

Not being able to grab the attention of the target audience, isn’t easy to handle. This is disheartening, there’s no iota of doubt about it! 

But if that happens with you, USUALLY, there might be a catch there! Have you tried giving it a second thought? “What kind of second thought” you might ask. The second thought here implies, making sure your efforts don’t go to the drains. 

For instance, one claims that he/she loves to play football. Even after putting in sincere efforts he/she isn’t able to play football, then a suggestion given in that regard would be ‘have you tried working on your technique?’ 

There are some tips and tricks or important suggestions in blog writing that can make bloggers hone their skills and focus on the ‘technique part’. Technique – that’ll help in bringing more traffic on the page and henceforth, better earnings.

So, just get out of the pity party thinking ‘what’s wrong with my blog or why am I not a good writer or where do I lack or is my content really that bad.’ Allow me to inform you dear friends, it’s nothing of the sorts! 

Blog writing has its own technicalities. If you take care of a few things, you can easily increase traffic on your website and make your post rank better. Keep reading and you will find answers to your query. 

Improving the ‘technique’: crucial pointers

• Write regularly

Google gives high priority to the websites with fresh content. Thus, to rank better one should keep writing and updating the blog.

To get more attention from the search engine, update your blog at least twice a week!

• Don’t miss the tags

Yes, tags are very important! Don’t miss on them. Instead, search for useful tags that can be used with the blogpost. This enables search engines to take a clue from your blog and helps users to find your blog too.

• Promote using social media

Share your post on all the social media platforms you use. This can increase your engagement and those sites can become your ultimate traffic generator!

• Incorporate SEO

Integrate SEO to boost target audience on your page!!

SEO is search engine optimisation, that enables blogs to appear in search results online. SEO lets you take care of the correct dosage and number of keywords that are to be inserted in the blogpost. 

• Infuse keywords

Keywords help targeted audience to locate your blogs easily. They play an important role in the ranking of the webpage/website too!

Apt keywords should be used. Mindfully, make sure that you do not overuse the keywords as well.

• Work on aesthetic appeal

Include photos, small videos and work on the visual appeal of your blogs. What appeals to the eyes, appeals to other senses as well!

• Add social sharing buttons

Sharing social media buttons at the top and bottom of your write-up can increase engagement. It gives users an easier option to further share your piece. The more its shared, more buzz it will generate and hence, more traffic!

• Write better titles

Writing interesting and catchy titles can intrigue users and bring in more traffic on your page. So, drop the monotony and get creative already ??!!

Content that is good, inspires awe and interest both. It is irreplaceable yes, but certain things need to be done in order for it to get noticed. 

If you too want to get noticed or give a shot to Content marketing & Search Engine Optimisation, let us know in the comments below. 

Reach out to us if you have a query. Let’s make a coffee discussion worth its while.