How to Increase Stakeholders’ Involvement while Developing New Governance Model for Urban Logistic: Turin Best Practice
Massimo Marciani
Founder & Chairperson at FIT Consulting and Freight Leaders Council Chairperson at World Road Association National Road Freight Secretary General at Observatory Transport Compliance Rating, ONTM Strategic Committee
Abstract
Full paper reports and describes the desirable effects obtained by the definition, acceptance and deployment of an innovative governance model introduced in Turin (Italy) where an original and well performing stakeholders’ engagement format was developed. A specific pilot has been implemented in order to stimulate – in vivo – the effects of the proposed new governance model. Pilot results did demonstrate that applying the new governance model, based on operational incentives rather than restrictions (pull rather than push measures), it was possible to achieve relevant and sound benefits for the community and an economic saving for each single logistic operator joining to the Recognition Scheme. On the base of such evidence, the City of Turin and Piedmont Region are considering to extend the governance model developed to neighbouring Municipalities. This will provide a fundamental base to build a homogeneous regional bottom-up Logistic Masterplan.
Keywords
- Governance model; Collaborative logistics; Operational incentives; Stakeholders’ engagement
CEO and Senior Transport Planner
8 年I fully agree on this approach: you can pull measures and stimulate stakeholders to adapt themselves to what you propose them, that is in real what you think should be the best objective, at least in the initial phase of the overall logistic plan you have in your mind. By the way, this gives the Public Bodies the possibility to work on all available resources (urban space, permissions, possible regulations) and not "only" money. A perfect top-down/bottom-up development of a smart process