How to increase revenue in your workshop during the summer

Summer means vacations and vacations often involve road trips.

In this article, we would like to share some digital tricks to take advantage of this season and boost your revenue during the summer.

As summer is still in full swing, we believe some tips could be useful to attract those customers who haven't visited your shop yet or haven't considered getting their vehicles checked before heading off for a well-deserved vacation.

Offline promotions: A way to increase revenue in your workshop during the summer

Your waiting room can help you advertise your services

Let's start with the first real contact moment between customers and your business: their arrival at the workshop. After parking their cars, the first environment they encounter is the waiting area.

Besides ensuring a comfortable environment (have you considered ways to keep it cool during these hot days?), we encourage you to use it as a showcase to promote your services.

Customers waiting to speak with you will inevitably look around to pass the time. So why not hang posters on the walls emphasizing the importance of having a summer check-up at your shop?

If you choose high-quality posters, they will not only serve as excellent advertising but also add a pleasant touch to the decor. You can do the same with small brochures or postcards placed next to the magazines you have made available to them.

Leveraging the acceptance stage to increase revenue in your workshop

Once the waiting period is over, you reach the crucial stage that involves the vehicle check-in. This moment is of great importance as it represents the actual point where you and your customers directly interact.

After completing the standard procedures, take the opportunity to personally explain the importance of a summer inspection and provide them with coupons to use at their next appointment. These coupons can promote a wide range of services, such as air conditioning recharge or a comprehensive tire inspection.

If you're fortunate enough that the customer shows immediate interest in scheduling an appointment, having a workshop management software like Atelio Pro with an integrated agenda will help you find the right time for both you and them.

Moreover, if they are loyal customers, you'll have their vehicle history just a click away, allowing you to suggest the services that are genuinely needed to successfully complete their summer check-up.

Leaving a Small Gift Once the Job is Done

To further encourage customer loyalty, consider leaving a small gift inside their vehicles as a token of appreciation for their trust. It's not always necessary to organize grand events, and often these simple gestures leave a lasting impression.

For example, you could give something related to summer, such as a themed car air freshener, or even just a thank-you note inviting the customer to return for their winter tire change.

What to do when the extra workload ends?

All of these activities will undoubtedly help attract more customers to your workshop but it's inevitable to experience a period of lower activity and tranquillity after a while.

Don't be discouraged!

These lower activity moments are crucial for recharging your own and your team's energy, as well as addressing matters that may receive less attention during the rest of the year due to a busy schedule.

After all, the success of your business depends on many factors that are not solely related to actual repair work.