How to Increase Instagram Engagement in 2023

Hello, Insta-Hustlers!?

Want to increase your Instagram Engagement? Here’s a list of 9 tried and tested actionable ways to do that.?

But first, let’s see what engagement is and how it’s calculated.?

Engagement is a percentage that shows how your audience reacts to your posts. For example, you have 1k followers, and one of your posts has received 100 likes and 10 comments. In this case, the engagement is calculated as (100+10)/1000*100. Which, in this example, is 11%. Usually, it’s (likes+comments)/followers*100, but at times it can also include shares, saves, and numbers of impressions. At those times, the formula becomes (likes+comments+saves+…)/followers*100.?

Now, onto the most awaited. 9 actionable ways you can increase your Instagram Engagement.?

1. Story Stickers - Story stickers are the secret potion to bubble up your engagement cauldron. You can use polls, questions, quizzes, countdowns, etc. to spark up a conversation. This way, you can get feedback and have fun.?

2. Create relatable memes - Relatable memes, are the golden ticket to your audience’s heart. You can use a trending photo, a branded text, or a user-generated photo (remember to give credit).?

3. Carousel posts - Imagine this - one post, 10 ideas (slides), and multiple chances of engagement. That’s a carousel post for you. They are perfect for tips, information, tutorials, testimonials, or anything that requires more than one slide. Just Explore!?

4. CTA’s - Call-to-actions (CTA’s) in every post is a must. In simple terms, they are actionable prompts at the end of each post that tell your followers what to do next. They are simple but one of the most effective engagement tactics. You can ask your followers to join a conversation, explore your bio link, share their opinions or even just ask them to follow for more.?

5. Host a Giveaway - People love free stuff and giveaways are contests where you offer a prize to one or more winners who follow certain rules. But here’s a kicker – keep 'em meaningful and on-brand.?

6. Instagram Collabs - In terms of 'Engagement', 2 is better than 1, right? Join your fellow Instagrammers, and create content together. It could showcase your personality or skills. Or it could be about products and services. This way, you target a wider audience and receive a higher engagement rate.?

7. Use the ‘Add Your Sticker’ feature - This is something you can use on your stories to encourage your followers to engage. From goofy childhood pictures to skincare secrets or favourite travelling locations— invite them to have fun.?

8. The engagement hours - The best time to post? When your audience is most active! You can use Instagram’s insight feature or a social media management platform.?

9. Relevant Hashtags - On Instagram, there’s a limit of max 30 hashtags per post, but as per research by Hootsuite, too many hashtags make your post look scammy and may even lower your quality score. The best format is to put 3-4 carefully chosen hashtags.?

And there you have it, the 9 actionable ways you can increase your Instagram Engagement in 2023. Dive into these, and don't forget to let us know what worked best for you!