How to Increase and Improve Search Engine Visibility in 2016

Since long, we had seen and even tested various techniques and guidelines for generating search engine traffic. A decade back, SEO became a full time career for a few years. Since then so many methods have been evolving to control and manipulate the engines to get front page search results. As on date, scenarios have been changed.

Many of these earlier followed practices and techniques are still very much relevant as they were then, so here I am collating the key ones.

(a)Commence with your Domain Name

Select the domain name, relatively short and easy to spell. Avoid hyphens and or unusual characters for branding purposes, than SEO. Search visibility remains there even with perplex, long character riddled domain, but such domain names are hard to remember without the assistance of a search engine.

(b)Build Quality Inbound and Outbound LinksYour site is ranked by search engines based on the amount of inbound links it has from other sites. Spend some time and get authenticated sites linking back to you called inbound links; it influences the search engine ranking. 

(c)Google Page Rank

Websites are ranked with higher Page Rank if Google conceives them to be important and influential. Higher Page Rank gives better search results and rankings. Authoritative sites usually have high Page Rank. You should take care of it but do not focus completely on it.

(d)Relevant Keywords on Web Address

Publish content on your site with relevant keywords with headline formatted in the permalink/web URL. For instance, if your site has a page with images on wild animals, format the URL like: https://www.yoursite.com/images/wild-animals.html or https://www.yoursite.com/wild-animals.html Mention the sub-directory with target keyword of the subject matter. 

(e)Headlines and Page Titles with Target Keywords

Along with relevant keywords in your URL, place the keywords in your headlines and page titles as well. It would help even if no other optimization is worked out otherwise it would be hard for search engine to spot your existence.

(f)Include Blogs

Blogs are considered to be the major source information for everybody. Search engines give preference to blogs for fresh and timely content. If tweaked correctly it can be a powerful tool for search engine traffic generation. Configure your permalink structure immediately after installing your blog. Install plug-ins like "All in One SEO Pack" available for WordPress. You may also leverage RSS to convert search engine clicks into a return visitor.

(g)Keywords as Anchor text

Generally, anchor text is weighted highly in search engine algorithms and its results since it gives descriptive information to search engines about the content of a hyperlinks destination. Avoid using "click here", it would hamper search engine visibility.

(h)Web Analytics

In order to measure and understand your traffic patterns and behaviors do set up Google Analytics at the very start.

(i)Use Sitemap

Sitemaps list down all the pages pertaining to a particular site that helps to notify search engine about URLs on your website available for crawling and indexing, which might be left undiscovered by Google's normal crawling process.

(j)Google Webmaster Tools

Google's Webmaster Tools helps to see your website the way Googlebot looks at it. It finds out which sites link to yours, also looks for search queries that list your site and which of your site's pages are indexed, and also shows up certain errors (if any) Google encountered while crawling your website. Make your site as Google friendly as possible. This gives higher visibility in search results.

(k)Publish Quality Content Frequently

Publish quality content on a regular basis so as to be frequently seen as more reliable than sites that seldom produce content. Keep on increasing content on your website to yield more indexed pages, in turn more visibility, increasing the quantity of search clicks to your pages.

(l)Headline Tags

Use headline tags (h1, h2, etc.) for targeted keywords and phrases. Search engines recognizes and assigns greater value to keywords found within headline tags.

(m)Do not Forget Other Search Engines

Do not overlook other search engines like Yahoo, MSN while you keep considering Google, the gorilla, that produces the biggest quantity of search traffic. Yahoo has a resource for web publishers, as does Microsoft to help you better optimize your pages for their engines.

(n)Consistency

Keep on testing different permutations and combinations to understand the criteria the search engines looks for when indexing your pages. Focus on what works and run with it.

(o)Last but not the least

If you have active participation in social media, you are already ahead of the game. To have profiles at Social Networking Websites such as Facebook, LinkedIn, and Twitter helps in getting indexed, and always rank on the top of the search results. This is even great if your objective is personal branding. You have to be active and maintain consistency to own your name in Google. Social media is the most invaluable tool for traffic generation, if executed correctly. User generated content and the applications that power them such as, blogs, wikis, videos, social networking sites, bookmarking, microblogging, etc are the leading mechanisms for search engine traffic, and keeps on increasing with time.

To optimize a website to be ranked higher in search engines is not very complex. Use of techniques suggested above will definitely pay off. You must not expect instant results. It takes time to build up content, establish inbound links, tweak and re-tweak.

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For any kind of digital marketing help feel free to whats APP. : Ramiz Ali Khan : +971-529731957