How to Increase Impressions on LinkedIn: A Comprehensive Guide

LinkedIn is a powerful platform for professionals, businesses, and brands to establish thought leadership, connect with industry peers, and generate leads. However, success on LinkedIn depends on visibility—measured primarily through impressions, or the number of times your content is displayed on someone’s feed.

If your posts are not getting enough impressions, your content isn't reaching your audience effectively. The good news? There are several proven strategies to increase LinkedIn impressions and ensure your content gets the visibility it deserves.

Why Listen to Darrell Richardson?

With over 50 years of experience managing and turning around businesses, Darrell Richardson is a seasoned CEO, business consultant, and thought leader in leadership, aviation, and e-commerce. As a former CEO of five US airlines, including Silver Airways, which won the ATW Regional Airline of the Year award in 2013, he has a track record of success in scaling businesses and increasing profitability.

Beyond aviation, Darrell has extensive experience in e-commerce and digital business strategy. He has founded and led multiple online ventures, including:

• Ligglio – A premium wooden watch and accessories brand.
• Gracie’s Homeplace – A home goods and lifestyle e-commerce business.
• Colander Corner – A kitchenware brand that celebrates culinary creativity.
• Girly Coffee – Currently providing marketing and business support for this growing coffee brand.

His expertise in online business models, digital advertising, and LinkedIn marketing strategies has helped these brands gain traction and visibility in highly competitive markets. Now, he shares his knowledge on how professionals and businesses can leverage LinkedIn to increase impressions, engagement, and reach.

1. Optimize Your LinkedIn Profile for Maximum Visibility

Before focusing on content, ensure your LinkedIn profile is complete and optimized. Your profile serves as a landing page for your personal brand. When people see your posts, they may visit your profile—so make it count!

Key Profile Optimization Tips:

• Professional Profile Photo – Use a high-quality, clear headshot with good lighting.
• Compelling Headline – Instead of just a job title, make it value-driven (e.g., “Helping Businesses Scale with AI-Powered Consulting | CEO at QuantumAI Innovations”).
• About Section – Write a story-driven summary that highlights your expertise, leadership, and accomplishments.
• Custom URL – Personalize your LinkedIn URL to make it easier to find.
• Engaging Banner – Use a professional cover image that reinforces your brand or company.

2. Post Consistently to Stay in the Algorithm’s Favor

The LinkedIn algorithm prioritizes regular and consistent posting. Posting once or twice per week is the minimum; ideally, aim for 3-5 posts per week.

Best Practices:

• Post on peak days and times – LinkedIn engagement is highest on Tuesdays, Wednesdays, and Thursdays between 8 AM - 11 AM and 4 PM - 6 PM.
• Avoid weekend posts – LinkedIn activity dips significantly on weekends.
• Use a content calendar – Plan your posts in advance to maintain consistency.

3. Create Engaging and High-Value Content

To get more impressions, your content must be valuable, engaging, and shareable. Here are different types of content that perform well on LinkedIn:

a) Text-Based Posts with Strong Hooks

• Keep posts between 1,300-2,000 characters (LinkedIn’s sweet spot).
• Start with a compelling hook to grab attention in the first two lines.
• Use short paragraphs and bullet points for readability.

Example: "Most people are failing at LinkedIn because they don’t understand THIS… [Read on]"

b) LinkedIn Polls

Polls generate high engagement because they invite participation. Choose questions that are easy to answer and relevant to your industry.

c) Carousel Posts (Multi-Image PDFs)

LinkedIn allows users to upload PDF documents that display as a swipeable carousel. These are highly engaging and tend to get boosted by the algorithm.

d) Personal Stories and Lessons Learned

Posts that share personal challenges, career lessons, or “aha” moments perform exceptionally well.

Example: "I got fired from my first job, and it was the best thing that ever happened to me. Here’s why…"

e) Industry Insights & Thought Leadership

Share original insights, predictions, or case studies related to your industry.

f) LinkedIn Articles

Long-form LinkedIn articles don’t get as many impressions as posts but rank on Google and help establish you as a thought leader.

4. Use Hashtags Wisely

Hashtags help LinkedIn categorize your content and increase discoverability. Use 3-5 relevant hashtags per post.

• Niche hashtags (#AIConsulting, #BusinessTurnaround)
• Broad hashtags (#Leadership, #Entrepreneurship)
• Branded hashtags (e.g., #QuantumAIInsights)

5. Encourage Conversations and Engagement

LinkedIn rewards meaningful interactions. The more comments and reactions your post receives, the more impressions it gets.

Engagement Tips:

• Ask questions at the end of posts to encourage comments.
• Respond to every comment to boost engagement.
• Tag relevant people to draw them into the conversation (but avoid over-tagging).
• Use the “Follow” CTA to grow your audience.

6. Leverage LinkedIn Native Video

Video content is highly engaging and favored by the LinkedIn algorithm. Native LinkedIn videos (uploaded directly, not via YouTube links) tend to get 5X more engagement than text-based posts.

7. Engage with Other Posts Before and After Posting

The LinkedIn algorithm prioritizes active users. Spend 15-30 minutes engaging with other people’s content before and after posting.

Steps to Boost Visibility:

1. Comment on 5-10 relevant posts daily with valuable insights.
2. Like and share posts from industry leaders.
3. Follow and engage with LinkedIn influencers to expand your reach.

8. Use LinkedIn’s Newsletters and Live Features

LinkedIn Newsletters:

• Allow users to subscribe to your content.
• Help build a dedicated audience over time.

LinkedIn Live:

• Get instant engagement via real-time discussions.
• Works well for Q&As, industry panels, and product launches.

9. Collaborate with Influencers & Thought Leaders

Engaging with LinkedIn influencers and industry leaders can amplify your reach.

• Co-create content (e.g., interviews, Q&A posts).
• Tag relevant influencers when mentioning their insights.
• Get featured in their content for increased exposure.

10. Boost High-Performing Posts with LinkedIn Ads

If a post is performing well organically, consider boosting it with LinkedIn ads to extend its reach.

• Target by job title, industry, location, and company size.
• Use Sponsored Content to promote your best-performing posts.
• Track performance using LinkedIn Analytics.

Final Thoughts

Darrell Richardson’s expertise in LinkedIn strategy, digital marketing, and e-commerce consulting has helped businesses grow their visibility and revenue. By implementing these proven strategies, you can maximize your LinkedIn reach and establish a powerful presence on the platform.

What’s your biggest challenge with LinkedIn impressions? Let me know in the comments!