How to Increase Google Rankings by Creating Content, Building Links & Auditing Your Site for SEO

Introduction

Getting to the top of Google theoretically shouldn’t have to be difficult, but for most people it’s almost impossible. In our experience people tend to over-complicate SEO and end up wasting precious time on things that matter little. It’s always been our ethos to keep things simple, and we believe this methodology helps us to deliver consistent results for our clients.

If you’re running an online business, this article might be the most important thing you read this year, as we’re going to tell you how to increase your rankings higher than they’ve ever been before. You’ll definitely want to bookmark this post.

Why are we telling you our secrets? Well for one they’re not secrets, they just require understanding and studious application to implement. All of this information is already out there in a myriad of different blog posts and websites - we’ve just decided to write what we call our “SEO Bible”.

Ok, so how do you get your website appearing on Page 1 of Google? Let’s get started.

The Basics

It comes down to three main things which if you concentrate on, you’ll see staggering results, given time.

1. Technical SEO
2. Content Creation
3. Link Building

Patience & Results

The information below is not something that can be performed overnight, and most likely you won’t see big improvements in just a couple of months (it can and does happen though).

Instead, you need to look at this as a long-term strategy over the next 12-24 months. Look and plan ahead this far, and it’s almost guaranteed that your website will have higher rankings, more traffic and more customers as a result. Wouldn’t that make your life easier?

The internet has changed the world, and with it comes limitless opportunities. Competition is rife though, so if you want to be at the top, you have to work not just harder, but cleverer.

Our Targets

How do we measure if what we’re doing is actually working, and how do we judge success? With any campaign, there has to be trackable metrics, like:

• Increasing the Domain Authority of the website
• Increasing Google Rankings (like, duh)
• Increasing Dwell Time - the amount of time that users spend on your website
• Lowering Bounce Rate - the percentage of visitors who navigate away after viewing just one page
• Increase the number of Conversions - enquiries, orders or actions on a website

The last one is by far the most important, after all who cares about ranking first for ten keywords if you don’t get any orders as a result?

Higher rankings will bring more traffic, and with more traffic you should see more activity on your website, but don’t forget about how users behave once they land on your site. This is another article in itself, but it goes without saying that having a clear user journey and well designed pages is a must.

The Steps We Carry Out

1. Keyword Research
2. The Technical SEO Audit
3. Competitor Analysis
4. Content Strategy
5. Link Building

For the rest of the article, you can read the full in-depth post on our website here. At 7,395 words it's a big read, but one packed full of hugely important SEO techniques & ranking tips.