How to increase the efficiency of the website?

In a rapidly evolving technological world, there is a need to expand the scope of opportunities. It is already impossible to identify an area or a direction where there is no possibility of using the technology. The most trivial thing today that comes to mind is the website. The presence of any business representation on the Internet is an integral aspect of its existence.

Today the website is a popular service. Besides the layout from the scratch custom site, companies can use the constructor. To do this, they can hire a designer or try to implement the task themselves.

In the first two cases, we rely on expert opinion and knowledge. In the third case, we should get skills and apply them.

However, what should you pay attention to improve the efficiency of the website?

Where to start creating an effective website?

The goal is the word from which we start. Starting from the type of business and its goals, the customer knows what target its website pursues. For example, the Language Club website is a platform that will contain information about teachers, programs, prices and teaching materials. The site of the company that deals with roofing will show a list of services and useful content. But the prices there are formed situationally by request. The purpose of both sites is to sell, but the implementation will be different.?

Let’s highlight only a few targets of modern websites.

• Informational;
• Presentation of a service or product;
• Educational;
• For sales of company goods or services;
• Sales platform for multiple companies;
• To serve the civilian population;
• Recreative, etc.

An effective website takes into account the interests of the audience...

Businesses know their customers, and when you create or redesign the website remember it. The product, the audience, and the target - influence the design of UX and UI. However, the quality of UX/UI matches the trends too. It is for these reasons that you need to hire a designer. Don’t do design for the sake of design! Your site should be readable and understandable to the user from the first second.

Stylish design is only halfway...

Let’s say your site looks great. Users read the text and all the call-to-action buttons in its place. However, the user will immediately leave your website if its content does not meet the requirements.

The first page attracts and causes the desire to read to explore and consider your site and your products too. However, if there are errors in the text, or text put without necessity - the efficiency falls. Do not ignore the quality of text and style of communication with users.

The technical side can take all the efforts of the designer and copywriter.

That’s right. What’s the point of a stylish and convenient website if the consumer does not see it? SEO optimization - is responsible for displaying your website in the search list. The search engine scans your page, analyzes its keywords, headers, and text, and ultimately determines its organic output. The search engine offers the site to users. If you can grab their attention and the user stay on your site - you have achieved what you wanted. Your site has high efficiency.?

SEO is a broad direction. It is risky to create a website in the constructor without SEO skills.

The technical issues of the website include:

• Hosting provider;
• Maintenance and storage of information;
• Site speed;
• CSS;
• Caching type;
• Number of HTTP requests;
• Implementation type for the security server;
• Ways to optimize images and video content, etc;