How To Increase Design Closure Rate

Think of a manufacturing firm which has obeyed all modern digital transformation ideas and also has been initiating in smart trade practices. There is a higher chance of this company closing a deal because now it has more time and resources to invest in marketing initiatives, innovation and R&D initiatives as well as putting a robust communication network in place for sustainable growth. This merge helps in making the best out of big data. One such benefactor has been Bharat Gupta*.

Bharat completes 35 years as the owner of a textile firm this year. He has seen the industry change. As someone who is passionate about ensuring his clients are satisfied, he is also mindful of ensuring a steady growth in profits. As a most notable hindrance in achieving both these objectives were the limited and niche designs Bharat had to offer. He would often end up with unused fabric and designs which had to go in bad debt. Pairing with Sowtex’s Design Lab initiative, Bharat realized that providing his end-users with the freedom to choose (and even come up with) the designs of their choice for the fabric they wanted was the solution to all his foes. Pairing with Sowtex’s extensive catalog and user-friendly initiative, Bharat’s organization would make ordered textiles which had the motifs and designs chosen by his satisfied customers.

From a situation which resulted in a small percentage of designs getting approved, Bharat was now ensuring a higher conversion rate eliminating intellectual and fabric-related compromises. It doesn’t end here. With heightened tech and digitization, the designs alongside fabric, the finished apparel/textile can also be visualized virtually before the manufacturing procedures even begin. This has given Bharat’s organization an edge over his competitors and has increased his profits and loyal customer base many fold.

The huge clothing industry is growing exponentially and so are the intricacies of the consumer demands. Across the globe, the industry is worth more than three billion (yes, billion) dollars, and is overseeing an annual growth of approximately four percent. Market for menswear and womenswear continues to grow, the consumers are looking forward to having an in-depth and precise sales pitch.

Understanding What Textile End-Users Actually Want

Textile industry is changing, and with that so is the way the audience perceives the product. Not only do they want innovative products which would have high appeal, and low costs, but they would also like to know the technicalities behind the potential challenges one may face while using those. Plenty stakeholders such as merchants, manufacturers and independent designers face an issue with getting sourcing textile from a representative who does not have much idea about the product and the tech used behind in manufacturing it. As a result, it is a loss-loss scenario for both the parties. Displaying an in-depth knowledge of the product as well as of the tech used behind it will not only hook the potential client, but would also make them trust their instincts of being there for that long.

With Sowtex’s Design Lab initiatives, businesspersons are able to meet quicker and quantitatively higher closer rates. The end-users can Source Trims & Fabrics on Sowtex Design Library, instead of buying raw materials physically. Further, designs and fabrics can be chosen online and can be visualized then and there to get a rough idea about the end-product. Manufacturers can even operate remotely by sharing those digi-designs with the customers for feedback and closer before sending it across for manufacturing. This eliminates to-and-fro between the clients and the manufacturer and saves on time and resources.?

With this extra time and resources on your hands now, you can develop a larger number of digital designs, collections & moodboards that will result in better representation, visualization and more choices for the client to select from. For instance, earlier Bharat Gupta was presenting a client with physical samples of 30 designs in a month. Now, within the same time frame and using far lesser amount of money & practically no special infrastructure, he can present more than 150 virtual samples with E-catalogues and even digital moodboards. According to human psychology, if someone has more choices, they will not be fully satisfied with buying only one product, they will want to buy more. In the context of textile and fashion industry, the more choices you give to a client, the chances of a swift approval are faster. For Bharat Gupta, If earlier 3 out of 30 designs were getting approved from the client, now the chances of approval are likely to be around 15 designs.

This is how the Design Closure Rate can be increased by shifting one aspect of your business to a digital format. To know more about how you can use Sowtex Design Lab to optimize your Business, click here.

A textile giant to observe high closure rate must invest highly and unapologetically in understanding their audience, adopting technological advancements and optimizing the amount of resources including working capital, human resource & time because these are the biggest assets for any brand.

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*The name used in this blog is a hypothetical representation to maintain the privacy of the user & company.