HOW TO INCREASE DAILY ACTIVE USERS IN YOUR SHOPPING APP ( A SUCCESS STORY)
Emoji Games
#Playableads #gamification #Brandedminigame #loyalty #brandedgames #play&redeem #html5minigame
Branded mini games are becoming increasingly popular as a way for companies to engage with their audiences in a fun and interactive manner.
At the Shilla Duty-Free App, we are always exploring new ways to expand our business and boost our bottom line. Our team continuously evaluates strategies to enhance user engagement. Some key questions we asked included:
● How can we encourage customers to visit our app daily?
● Is there an effective way to keep them engaged for longer periods?
These are the challenges our marketers face every day. However, they realized that simply refining advertising copy was no longer enough to capture the attention of potential customers. Despite continuous improvements, the impact remained minimal.
As we analyzed industry trends, we noticed a growing number of companies leveraging games as a marketing tool to drive app traffic. This observation led us to ask, “Why are these brands using games, and what kind of results are they achieving?”
The answer became clear. Advertising through games not only enhances brand recognition but also creates a positive association while users play. People genuinely enjoy engaging with games, and that enjoyment extends to their perception of the brand. As a result, they are more likely to revisit the app.
Since implementing game-based marketing, the Shilla Duty-Free mobile app has experienced a remarkable increase in daily active users. Achieving this objective was our primary goal, and we are thrilled with the outcome. Imagine customers returning to your app every single day. With game-driven marketing, that vision can become a reality.