How to increase customer loyalty as a beauty brand
As a beauty brand, you're so focused on attracting new customers that you forget about your old customers. It's important to take care of them, as in theory, they’re the advocates of your brand and you want to keep them loyal.?
Customer loyalty can boost a brand's success. Those who are already your customers are more willing to try your new products, hence, to spend more money than new customers. It’s all about increasing your Customer Lifetime Value (CLV).
Building customer loyalty is similar to building fans. These are the customers you already deal with and can help you get more business. Just as your favourite band goes on tour or releases a new project, your loyal customers hear what their favorite brands are doing.
Still not convinced? Here are a few more benefits of why customer loyalty is important:
Customers convert and spend more time and money with the brands they're loyal to. Loyal customers are 50% more likely to try a new product of yours as well as spend 31% more than new customers.
The customers who spend more time and money with the brands they're loyal to also tell their friends or colleagues about them, driving more traffic through word-of-mouth. According to a study, 86% of customers rely on word-of-mouth recommendations and online reviews.
Customer loyalty also fosters strong trust between brands and customers. When your customers return to your business on a regular basis, the value you derive from that relationship outweighs the potential benefits you receive from your competitors.
All might seem a little hard to do, but don't worry, we at Social Media Boutique will show you a few things to keep in mind:
Show gratitude
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As a brand, it's important to show gratitude to your customers. And no, a loyalty program isn't always the answer. Remember, all of your customers are bombarded with marketing messages from your brand every day, and chances are your competitors offer loyalty programs too. You need to stand out from your competitors. And most importantly, you need to stand out in a way that makes your customers stay loyal to you. But how can you do that? Well, you can always send your customers a thank you email or text message thanking them for becoming part of the company.
Offer special and exclusive deals
You can offer benefits to your customers after they purchase your products or services. This way, you'll encourage your customers to make further purchases and create customer loyalty. If you're in the process of developing a new product or service, it would be great if you could involve these customers in the development. You can let them test exclusive products and make tweaks based on their feedback. This also creates a relationship of trust with your customers and shows that you, as a brand, consider them a valuable asset.
Build a useful community for your customers
Customers will always trust their peers more than your brand. Take even the smallest mistakes and upload them to social media, customer review sites, forums, etc. for the whole world to see. However, you can turn this into something positive by managing a community that encourages interaction between customers.
Improve your customer loyalty program
Don't get us wrong, this program is a good thing as it encourages customers to buy more as they're rewarded after each purchase. It's one of the best ways to retain customers, especially if the brand keeps offering perks that make it impossible to leave the program.
Markets, target audiences and customer preferences are constantly changing over time. By researching and staying current in the industry, we can assure our customers that we're constantly innovating and providing them with the best options for their needs. However, this doesn't just apply to new technologies. Development should also include branding, culture, marketing, and the product itself.
Customers build trust because they know your company won't stagnate. They see results using the brand’s services or products & it makes them feel a certain way on an emotional level. Based on emotional appeal a relationship is formed between the consumer & the brand.?
Identifying how you can continually improve your business ensures that you'll always be better. Loyalty to your company and your product comes when your customers know they'll always get the best.
With these tips, you should be able to increase your customers' loyalty - but they aren't a silver bullet. You still need the help of professionals, as they're trained to spot patterns and opportunities faster. Are you ready to talk to a professional? Schedule an appointment, and maybe we'll have some ideas to explore together.
Schedule your call here.