How to Increase Customer Lifetime Value with Fulfillment

How to Increase Customer Lifetime Value with Fulfillment

Did you know that most ecommerce brands don’t make a profit until a shopper’s third purchase??

It’s important to find ways to re-engage with customers to encourage repeat purchases. Many brands do this by:

  • Releasing a seasonal catalog or lookbook
  • Regularly announcing new products
  • Reminding customers when it’s time for a refill
  • Suggesting complementary products for past purchases
  • Setting up a subscription service that bills and ships automatically

In today’s digital-first retail environment, fulfillment and delivery are key factors in creating an excellent customer experience. eCommerce shoppers’ first physical experience with a product is the delivery experience, making fulfillment a key factor in increasing customer lifetime value.

While fast shipping promises can attract new customers, actually delivering on those promises can retain them. A recent study by Gartner revealed that poor supply chain performance can significantly decrease customer loyalty – even more than price increases.

Read the full article here: https://ware2go.co/articles/how-to-increase-customer-lifetime-value/

#technology #automation #supplychain

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