How to Increase Customer Activation and Retention with easy App Engagement?

Mobile App marketers can now upload Bulk Customer IDs to Google AdWords for targeting on Google Display Network(GDN)

The new feature of bulk IDFA/advertising ID upload helps developers try & reach to re-engage users/customers on iOS and Android devices.

Increase customer activation and retention with easy app engagement

We've all could have downloaded many useful mobile apps with the intention of making use of them, but as we are occupied with many other important daily tasks we tend to forget about the ones that we’ve downloaded.This is the same case with all your customers across all the businesses. Especially for retail companies, it has become a herculean task to re-engage their customers with the mobile app downloaded.
Looks like Google has now taken a good move to increase customer activation and retention with easy app engagement with the latest launch of bulk IDFA/advertising ID upload in Google AdWords.

The recent study says that, 91% of the customers reach out to their smart phones to get more information about any thing they need. I surely think that you want your app to surface at this point in time. To adapt to this shift, apps today are investing beyond the install and moving to engage their customers with smart retention strategies.

How does this bulk IDFA/advertising ID upload helps App Marketers?

Launching bulk IDFA/advertising ID upload across Android and iOS platforms, developer to upload their own list of existing app users that they’d like to engage further on their app. Let me illustrate this with a better example for you.

Example: Suppose a retail app wants to get purchasers from their Easter/holiday sale to check out their new spring discounts, They can pull a segment of their app users’ IDs from their own analytics tools and upload them to AdWords.
They can now run engagement campaigns across apps on the Google Display Network while targeting a group of potentially high-value users. The targeted campaign can incentivize users by providing a special discount on their retail app purchase and reduce friction by opening a specific section of the app upon ad click.