How To Increase Creative Performance of Gameplay Videos by Adding Voice-Overs

Ever wondered how a simple tweak can increase the performance of your video? Let us take you through our journey with the “Alien Invasion” and “Tie Dye” game, where we managed to increase general ad performance by incorporating voice-overs into our top gameplay videos. Here’s a step-by-step breakdown of how we did it.

Step 1: Crafting Engaging Narratives with ChatGPT

The first step in our process was to create a compelling voice-over script. We turned to ChatGPT, an AI tool that can generate engaging and humorous narratives based on a brief description of the gameplay. Here are a few examples of prompts we used to get the best results:

• “Describe the following scene as if you’re a game streamer who’s super excited and a bit goofy. The scene and gameplay is: …… ”
• “Create a funny commentary for a level where the player …...”
• “Imagine you’re a streamer who’s amazed by the game’s graphics and gameplay; describe the following scene with a touch of humor: ….”
• “Make a playful and light-hearted commentary for a gameplay where the player is ….. .”

By using these prompts, we were able to generate scripts that added a layer of personality and humor to our gameplay videos, making them more engaging for viewers.

Step 2: Bringing Your Script to Life with Elevanlabs.io or Artlist

Once we had our script, the next step was to bring it to life with a voice-over. We used Elevanlabs.io, an AI tool that offers high-quality voice-over capabilities. You can also try Artlist for this purpose. Both platforms provide a variety of voices to choose from, allowing us to select one that best matches the tone and style of our game.

What’s even more exciting is that these tools let you create your own unique voices. This means we could develop a consistent voice for a specific game which we could then use across multiple videos, ensuring brand consistency and familiarity for our audience.

Step 3: Adding Subtitles with Premiere or CapCut

To ensure our message was clear, even with the sound off, we added subtitles to our videos. We added it on AfterEffect with our motion design team. However there are plenty of AI tools for example “CapCut” which can make this process easy and efficient. These platforms offer intuitive interfaces and powerful features to generate accurate subtitles quickly.

By adding subtitles, we made sure our ads were accessible to a wider audience, including those who prefer watching videos on mute or are hearing impaired. This also helped in keeping the viewers engaged, as they could follow along with the commentary even without audio. Important note: When using AI tools like ChatGPT, Elevanlabs.io, and Caption.ai or CapCut for commercial purposes, it's essential to ensure that you have the appropriate subscriptions and plans that cover these uses. Each of these platforms offers various subscription tiers, so make sure to review their terms and select a plan that aligns with your commercial needs to fully leverage their capabilities and stay compliant.

The Result

The combination of engaging voice-overs and easy-to-follow subtitles had a significant impact on our ad performance. We observed an increase of 25% in our UA spend in Tie Dye and around 23% in Alien Invasion in US market, highlighting the effectiveness of this approach. Additionally, localization of all these assets (scripts, voice-overs, and captions) could further enhance the reach and effectiveness of your ads to a global audience. We'll expand on the benefits of localization in our future articles.

Final Thoughts

Incorporating voice-overs and subtitles into your mobile game ads can be a game-changer. It adds a layer of personality, humor, and accessibility that can significantly boost engagement. By using AI tools like ChatGPT, Elevanlabs.io, and captioning platforms, you can create compelling ads that resonate with your audience.

So, why not give it a try with your next campaign and see the difference for yourself? Happy creating, and may your ads be ever engaging! ???

Alien Invasion Example:

Tie Dye Example: