HOW TO INCREASE CONVERSIONS & SKYROCKET YOUR SALES

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OH MY GOD. MY COPY DIDN’T CONVERT… NOW WHAT?!?!

Welcome back with another tutorial where I teach you everything I know about copywriting, marketing, and sales strategies that WORK.?

If you’re new to the crew – welcome!?

Here on my blog, you’ll find?hundreds of articles?to help you master the world of online marketing.?

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Now it goes without saying that copywriting – or really, any marketing role – can be a high-stress job.?

I mean think about it…?

Businesses hire YOU to make THEM money.?

They’re literally banking on you with the success of their business…?

Hiring you –?and trusting you?– to write words that don’t just sound good, but also bring in serious sales and mad conversions.?

So what happens when you write a sales page, email sequence, or?Facebook ads?for a client and…

Conversions are LOW?

Well, first of all – don’t panic! This happens to all of us from time to time.?

I know it can feel like the end of the world when you write something you think is great and it just doesn’t perform well.

But listen…

No one can get it right ALL the time.?

Sometimes you’ll write a winning sales page that brings in record-breaking conversion…

And other times you might write something that?falls flat.?

When the latter happens, it’s important that you DON’T panic and ditch your client.?

Instead – view the situation for what it is…

A LEARNING OPPORTUNITY. An opportunity to?grow?and?get better?at what you do!?

Every single time I’ve written something that didn’t convert well (yes, it has happened to me too – multiple times even!)…

I always use the “failure” as a sort of research project…

“Hmmm… well that really didn’t work. Interesting! I wonder why?”

Then I ALWAYS go through what I’ve written with fine-tooth comb… and reference my HOT OFFER CHECKLIST – these are 10 conversion triggers that are PROVEN to build trust, boost authority and ignite sales.

Now, what’s interesting about ANY offer that fails to convert is – they are almost ALWAYS missing one or more of these core components.

But more specifically…

They are almost always failing to do ONE of these things correctly…?

Can you guess which one it is?

But first, let’s quickly run through all 10 components of the checklist – because they are ALL necessary if you want to maximize conversions…

1. Problem

Put quite simply, you MUST address the problem your prospect is trying to solve.

You want to properly identify the single greatest challenge or core problem that your product/service can help them with!?

2. Pain??

Next up, you need to address the PAIN that they’re feeling. This takes the “problem” to the next level – here you’re asking, what is my audience REALLY experiencing as a result of the problem.?

You want them to know that you understand what they’re going through, that they are not alone, and that you’re here to help.?

3. Prescription

This is where you let your prospect know that they don’t have to suffer with their pain or problem any longer… That there IS a solution, secret, or discovery for what they are experiencing.?

And NO this does NOT mean you introduce your specific product or service – yet.?

4. Pivot

Alright now, up until this point your sales page should only be talking about THEM – your prospect.?

Here is where you can finally pivot from talking about THEM to talking about YOU (or the brand/ business you’re writing for).

You’ll want to communicate the mission, reason, or inspiration for selling/creating the solution. This is a powerful way to create authority and trust.

5. Positioning

Nope! We STILL haven’t introduced the product yet…?

Before you introduce your product or service, you first need to address the reasons why alternative solutions haven't worked or won't work for your prospect.?

Show them how/why you are different from competitors!

6. Product USP

And finally – THIS is where you present your solution to said problem.?

After you’ve demonstrated what makes YOU and YOUR solution different from the competition, you can transition into the description of your offer – making sure a USP (unique selling proposition) is clearly communicated.?

7. Product Details

This is where you break down all the need-to-knows and nice-to-haves about your product or service.?

Listing out all the features (aka WHAT you’re offering and all the things it has or does).

Plus the benefits (WHY someone should buy it - aka the results they can expect).?

8. Price

Okay now obviously you need to state your price at some point…?

Now the #1 most important thing to remember about your pricing is that the value should always be greater than the price!?

And that doesn’t mean what YOU feel the value of your product is, but what your ideal prospect would happily pay for the solution you’re offering.?

The greater the value/price gap, the more irresistible your offer!?

9. Promotion

Aka – the scarcity you’re using to get your customers to buy NOW, rather than later.?

In marketing, scarcity is the principle of making products or services seem limited in some way, and therefore harder to obtain.?

There are different types of scarcity, including Price Scarcity, Quantity Scarcity, Premium Scarcity, and Offer Scarcity.

The key with using scarcity is to always include a reason WHY and of course, make sure it’s REAL. Fake scarcity is not cool

?Why is the offer limited? Why is the price going up?

10. Place & Purchase Details

This is where you eliminate the number one conversion killer… confusion.?

You want your prospects to know EXACTLY what’s going to happen next.?

So that means you want to share any guarantees, payment terms, and purchase expectations. These should be written in very concise and clear terms to make it as easy as possible.

You want the process to feel easy, breazy, and risk free.?

Now ALL of these components are necessary for maximizing your conversions… and I find that most people tend to include most of these elements.

But I also see that a lot of people get ONE of these components very, very, very wrong…

And in most cases, THAT’S the thing that’s killing their conversions.?

Can you guess which one it is?

#2 - PAIN, or more specifically EMPATHY.

One of the most important aspects of successful sales is being able to REALLY put yourself in the shoes of your customers and REALLY get to the core of their biggest problem and immediately-felt needs and feelings…

“Immediately-felt” being the key words here!

You want to put into words the ripple effect of emotions and pains that their problem is really causing.?

It means that you’re putting yourself in their shoes and REALLY getting to the core of how these “big” problems are affecting their daily lives…

So this means you don’t just say “having trouble sleeping” – but instead you dig deeper into how this might be affecting their life.?

So maybe you might focus on…

The double shot of espresso they rely on every morning even though it leaves them feeling anxious and foggy headed…

The disappointment in their children's eyes when they reply that they’re “too tired” to play with them tonight…?

The number of close calls they’ve had while embarking on that monotonous commute from work to home…?

The physical and mental health problems that have suddenly appeared thanks to sleep deprivation…

Basically – you want them to know that you understand what they’re really going through and experiencing on a daily basis, that they are not alone and that you’re here to help them.?

When you’re able to relate to your customer’s REAL and ACTUAL problems on such a deep level…?

You’ll almost always be able to sell them your product (assuming you’re selling a good product that actually works and helps people…)

So the next time you write something that doesn’t convert…

1. DON’T PANIC.
2. Review the?Hot Offer Checklist.
3. Focus on the REAL problems they’re facing.?

I hope this was helpful! Thanks for reading and subscribing.

Alex

Alex Cattoni is the Founder of the Copy Posse Agency and Academy. Since 2011, she has launched several successful brands and has proudly partnered with many of the hottest transformational brands and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

Today, she’s on a mission to mobilize the raddest, baddest crew of authentic copywriters with a passion for creating community, credibility and conversions with nothing but powerful and precise wording.

Through her weekly?YouTube?videos, Alex helps copywriters, aspiring copywriters and entrepreneurs learn, write and ignite their businesses with words that work.