How to incorporate Meaning or Purpose into your Corporate Meetings and Events

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As we delve deeper into integrating wellness into corporate events, we've explored the themes of movement, mindfulness, and meals. But wait, there's more! Lets talk about a crucial yet often overlooked aspect—meaning. Also known as purpose, this element can transform an ordinary event into a memorable, impactful gathering.

Defining Meaning in the Corporate Context:

Meaning, in the context of corporate events, is about connecting individuals to a purpose larger than themselves—a concept that not only fosters engagement but also aligns with the principles observed in the longest-living communities worldwide, as noted in the Blue Zones research. People thrive when they rise each morning with a clear purpose. So, how can we weave this into corporate meetings?

Practical Applications:

Here are two methods I have employed with significant success:

1. Volunteerism as a Team-building Exercise:

During a company-wide kickoff, instead of succumbing to the all too well know postprandial dip, aka post-lunch slump, we engaged attendees in assembling prosthetic hands for donation to developing countries. This not only invigorated our teams during a typically sluggish time of day but also imbued them with a sense of global responsibility and impact. The feedback was overwhelmingly positive, with participants appreciating the company's investment in meaningful activities.

2. Environmental Stewardship on Incentive Trips:

On an incentive trip to Hawaii, another group went to Volcano National Park and part of the tour was learning about the land. With that, the tour operator as them to help remove an invasive plant species. This activity was gamified to appeal to their competitive spirits, resulting in record-breaking weed removal and a profound sense of contribution to the local environment.

Expanding Horizons:

The possibilities for incorporating meaningful activities are boundless. From building schools during trips to volunteering in local schools or community projects, these experiences allow participants to connect deeply with their destination, leaving it a little better than they found it.

Incorporating meaning into corporate events is more than just a feel-good add-on. It's a strategic approach that can heighten engagement, foster teamwork, and leave a lasting impression on participants. As we navigate the complexities of event planning, let's not forget the power of purpose in creating truly transformative experiences.

If you're looking to elevate your next corporate event with meaningful and purpose-driven activities, don't hesitate to reach out. Let's make your next gathering not only successful but significant.