How To Incorporate AI Into Your 2024 Annual Planning | What’s New With The Google Helpful Content Update + More!
Neal ?? Schaffer
Helping SMBs Scale w/ Digital Marketing | Fractional CMO | Global Speaker | 6X Author [Digital Threads, Maximizing LinkedIn for Business Growth, Age of Influence] | University Educator | Fluent in Japanese and Mandarin
This week I attended the B2B Marketing Expo in Downtown Los Angeles.
As could be expected, there were many sessions on leveraging AI for digital marketing.
But the sessions really only talked about a few tools, all of which I have introduced here on my newsletter, and general information. In other words, if you can keep up with the AI marketing blog posts on my site and on this weekly newsletter, and if you are taking action and seeing how you can use some of these tools in your workflow, you are keeping up with the Joneses.
All of this has informed me how and in what way to include AI in my next book - stay tuned!
On to my recommended content for the week!
My Latest YouTube Video
Future-Proof Against AI: Advice For Humans In The Age Of Automation
In this video, we'll explore how to future-proof your job and career against AI and remain relevant in the age of automation. We'll feature advice from Kevin Roose, the author of "Futureproof: 9 Rules for Humans in the Age of Automation," and provide actionable tips to help you stay ahead of the curve. If you're concerned about the impact of AI on your career, this video is for you!
Your Digital Marketing Coach Podcast
EPISODE 337: Unlocking Your Digital Marketing ROI With Christopher Roberts
Get ready to uncover the secrets of maximizing your digital marketing ROI! Join me for an exclusive interview with Christopher Roberts, the General Manager of Cloud Control Media. He'll spill the beans on their top-secret tech and how artificial intelligence supercharges data tracking to boost your ROI. Ever wondered how effective your digital content, influencer, or social media marketing is? Christopher shares his wealth of experience from working on groundbreaking websites and running a call center. Discover how tracking leads, revenues, and conversions can inform your marketing strategies, and the crucial role of technology in it all. Plus, Christopher reveals real-life applications of AI in marketing, including the incredible story of their in-house system to measure the effectiveness of digital campaigns. Find out how AI algorithms can create a roadmap for success while still allowing for human adjustments. Don't miss this episode packed with valuable insights that can give you a competitive edge!
From My Community
I have an amazing group of digital entrepreneurs in my Digital First Mastermind Community who I also want to begin highlighting in my weekly newsletter. If you want to join us, find out more here.
5-Day Reliable Revenue Challenge
My friends, John Paduchak and Dr. Christopher Vogelmann , warmly invite you to take part in the "5-Day Reliable Revenue Challenge." They promise that this is more than not another marketing event; it's a game-changer for your business. This is your chance to plug the holes in your marketing plan and shift from random tactics to a solid strategy. What can you expect? Well, each participant will receive a comprehensive workbook designed to guide you in crafting a robust strategic marketing plan. And that's not all! The challenge comes packed with valuable homework assignments, actionable ideas to immediately impact your revenue, a workbook, and interactive Q&A sessions to clear any doubts you might have. Did we mention the fun and prizes? Yes, this challenge is as enjoyable as it is informative. The challenge runs from Monday, September 25th through the 29th. You can join it HERE.
A.I. Marketing
Generative AI is pushing the boundaries of what we are able to create using sophisticated artificial intelligence tools. Another type of content we can create is video using text-to-video AI tools. These tools allow us to create digital video content simply by using written prompts. I have been playing around with them myself, and while they may not be for everyone, if they are suitable for your marketing objectives, they can help you save a lot of time and create a digital asset of value.
It's that time of year again, like when the leaves change and everyone starts craving pumpkin spice lattes. But for marketers, it means even more coffee and a unique challenge: balancing the present with the future. This year is especially tricky because the marketing landscape is evolving faster than ever, thanks to AI. So, let's dive into this planning season head-on and explore how your company can embrace AI and stay ahead in 2024. Time to brew up a winning strategy!
Did you know that AI prompts are like the secret sauce behind those impressive AI models? They're basically the magic words you use to tell the AI what you want it to do. Whether it's generating text, answering a question, or even creating images, your prompt sets the stage for the AI's performance. So, it's important to craft a killer prompt that gives the AI clear instructions and gets you the results you want. It's like teaching a super-smart robot to read your mind!
Meet ChatGPT, the chatbot sensation from OpenAI! This genius bot uses AI and natural language processing to serve up responses that are as human-like as they come. It made its grand debut in November 2022 with GPT-3 (and GPT-3.5). But hold onto your hats, because OpenAI has now unleashed an even more powerful version, GPT-4! Ready to take your marketing game to the next level? Let's dive into the tech behind this conversational marvel and see how it can supercharge your marketing efforts.
AI is everywhere these days, like a star that's exploded into the marketing sky. It's hard to avoid conversations about it, whether you're scrolling through LinkedIn, reading SEO blogs, or tuning into marketing podcasts. Some folks fear AI, but it doesn't have to be that way. You can actually embrace AI and make it your marketing sidekick. As a copywriter and content marketer, I've watched "I, Robot" too, so I'm not taking any chances. AI can be like your trusty partner, helping you with writing, proofreading, and even generating ideas. That's why it's a game-changer for content marketing.
Recommended Tool For The Week
领英推荐
Get free insights and guidance to keep your YouTube channel growing, designed to boost your YouTube views!
Social Media Marketing
Thinking about diving into the world of social media management? Already in the field and wondering if you're getting paid what you're worth? Well, let's talk money! Knowing the average salary for social media managers is key to getting paid what you deserve in this competitive industry. But hold on tight, because it's not as simple as plucking a number out of thin air. In this blog post, we'll dig into the nitty-gritty of how much social media managers make, industry averages, location-based pay, and some handy tips for negotiating your salary.
Video is a game-changer in marketing. No surprises there, considering how much people adore it! They spend more time watching videos than looking at print or other visual ads. And here's the kicker: brands that stick to TV ads are missing out! When you combine video with social media, bam! You've got an unstoppable force. Folks are glued to platforms like Facebook, where both paid and user-generated videos can seriously boost a brand's image. Let's face it, seeing a product in action or getting a good laugh can make all the difference. That's why Facebook video ads are gold when it comes to grabbing customers' attention.
Want to create short-form video but have no idea where to start? It’s actually more simple than you’d expect. In this article, Nathaniel Harper, lead video producer at Agorapulse, walks you through the basics of recording, editing, and captioning your short-form video content, so you, too, can create dynamic and engaging short-form videos.
Social media marketing just got a whole lot more exciting with the rise of short-form videos. They have this amazing power to grab attention and keep people hooked in the fast-paced online world. Cue Instagram Reels! It's a game-changer that gives you a unique platform to deliver powerful messages to your beloved audience. Let's dive into the wonderful world of Instagram Reels and give you priceless tips on how to rock content marketing with videos, taking your brand to new heights of visibility and engagement!
In the vast world of graphic design, the sheer number of decisions one has to make can be overwhelming. To avoid that decision fatigue, we’ve compiled some of our favorite graphic design resources to make things easier! So together, let’s explore some of the best graphic design resources available.
Want to connect with your customers on a whole new level? Say hello to social media intelligence! It's all about tuning in to the conversations happening around your brand and industry. By understanding what makes your audience tick, you'll gain invaluable insights that can shape your strategy. If you've been daydreaming about the power of social media intelligence, this guide is your ticket to understanding what it is and why you absolutely need it!
Do you want to tap into a marketing goldmine? Look no further than Pinterest for business! It's not just visually stunning, but also an incredibly effective marketing tool. With a massive user base of over 465 million people, this visual search engine is the perfect platform to showcase your brand. And get this: a whopping 85% of weekly US pinners have actually made purchases based on Pins! Once you crack its algorithm, you'll create content that keeps circulating for years. Ready to skyrocket your reach and conversions?
Digital First Mastermind Community
Have a question or need some help with your digital or social media marketing? Join my mastermind! Click here or on the image below for more details!
Content Marketing
So, you've heard someone mention content marketing and now you're wondering if it's a good deal, a bad deal, or something more. It can sound pretty intimidating, especially if you're new to the marketing world. But don't worry, you're not alone. Welcome to the exciting world of digital marketing, where "content" can mean anything you put out there. Trust me, it's not as scary as it seems, especially when you have the right strategies in place. And guess what? It's like that perfect cup of coffee on a Monday morning - essential! Stick around and let's dive into the wonderful world of content marketing together.
When it comes to content marketing, we need a fresh approach to describe the strategy. Say hello to the three core pillars: Communication, Experiences, and Operations. These pillars work together to create a solid foundation and shape the activities managers will tackle. Think of it as a new model that goes hand in hand with the 4 Ps of marketing. Let's explore these categories and level up your game!
Search Engine Optimization
Hey, did you hear about Google's latest update? It's called the September 2023 helpful content update, and it's got some interesting changes. According to Google, they've improved the classifier for the helpful content system. They even added a new section in their help document about hosted third-party content. Plus, they made some tweaks to their wording, emphasizing the importance of helpful content created for people in search results. Let's dive deeper into what this update means for digital marketing!
E-E-A-T is the buzzword on the streets of SEO. We talk about it, repeat it, say it to clients. But even though we know what it is, do we really understand how to both diagnose and fix E-E-A-T issues? Let’s find out!
Thanks for reading all the way to the bottom. If I can be of any help to you or your organization please consider joining my Digital First Group Coaching Membership Community or considering hiring me as a Fractional CMO.
Warm regards,
Senior Account Executive, TechB2B at Google
1 年Thanks so much Neal, I'm glad you found the content valuable. Those are really important stats, the buyer is more informed than ever before. And reserch shows that 84% of buyers prefer to reach out first, before a B2B reaches out to them (this is putting pressure on B2Bs to move away from a lead into a digital first customer acquisition and consideration strategy). Thanks for the content links & recommendations, I'm going to check these out. & thanks for coming to the presentation and listening in, clearly taking notes. That means a lot! ??
Career Plan Advisor & Professional Certified Coach | Choose your career. Choose your life.
1 年Thanks, Neal. There's a lot of help here. Reading to the bottom is worth the time.