How Inbound and Content Marketing Are Shaping Modern Marketing

No one enjoys being bombarded with advertisements, whether it be an advertisement for new shoes while watching television or survey calls ringing your phone. Traditional marketing has shown its flaws with restrictions on seeking and focusing on the target market. Enter Inbound and Content Marketing, a customer-focused way to attract people willing to listen to your advertisements.

Inbound Marketing, Drawing Consumers in

It's a Thursday night, and you have clocked off your shift, fed the dogs, and made dinner for yourself. You turn on your favorite show, and then BAM, commercial break. Inbound marketing shifts this tradition from interruption to attraction. How? By garnering "organic" traffic through Inbound Marketing SEO, Social Media, and Blogs. Inbound marketing works in contrast to outbound marketing, which casts a broad net for consumers and can cause friction between the target market and the general consumer.

Content Marketing, It's All About Value

Where does content marketing fit into the scope of inbound marketing? It's the key to truly attracting consumers. Content marketing revolves around creating valuable, relevant content that answers your audience's questions, solves their problems, or even just entertains them.

The magic of content marketing is that it doesn't feel like advertising. It isn't just promotion but more so the added benefit of showing the audience a want or need. This builds a relationship overtime forming trust between consumer and buisness.

Inbound and Content Marketing are Worth Every Penny

Investing in Inbound and Content marketing show benefits beyond catering to those seeking your product, as it saves money by removing the expenses of broad advertising campaigns. Most beneficial of all is the ability to build trust with consumers at a much lower price. For example, even HubSpot utilizes inbound and content marketing through the means in which they've built a buisness around it. Their blog, articles, and free certifications are designed to improve marketing skills which pulls and calls to the target marget naturally. They focus on giving their audience the tools to succeed which builds trust and keeps consumers returning to their platform.