How to Improve Your Website's Local Ranking on Google

When potential buyers search for a business or place near their location, they’ll find local results across Google in places like Maps and Search. For example, you can probably find local results if you search for “Vegetarian restaurant” from your mobile device. Google tries to show the kind of nearby restaurant that they are more likely to visit.

To improve your business’s local ranking, it’s recommended that you use Google Business Profile to claim and update your business information.

(i) Update your business info for better visibility

You may find that your business doesn’t show up for relevant searches in your area. To maximize how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete, and engaging.

Tip: To edit business information for 10 or more locations at once, you can create a bulk upload spreadsheet.

·????????Enter complete data

·????????Verify your locations

·????????Keep your hours accurate

·????????Manage & respond to reviews

·????????Add photos

·????????Add in-store products

(ii) How Google determines local ranking

Local results are based primarily on relevance, distance, and prominence. A combination of these helps Google to find the best match for any search. As per Google, their search algorithm might decide that a business that's farther away from the buyer’s location is more likely to have what they're looking for than a business that's closer, and therefore rank it higher in local results.

·????????Relevance

·????????Distance

·????????Prominence

Source: https://support.google.com/business/answer/7091?hl=en#zippy=