How To Improve Your Website Conversion Rate

For the majority of people and businesses online with a website, one of their main goals for the site is to convert visitors into something else, such as a paying customer. The rate at which these conversions happen can be evidence of how well the site has been created and maintained.  If your site doesn’t seem to be converting as many visitors as you’d like, you may need to do a little investigating to see what might be the problem and how you can improve your conversion rate. But how do you go about improving the conversion rate of your site? There are a variety of ways it can be done, such as:

1. A/B Testing

This is a great way to find out how your website’s design is influencing conversion rates. By making slight changes to the design and testing it against the original you can see which brings in a greater conversion rate, and with repeated testing, you can narrow down which sorts of changes work best.

2.  Opt-In Forms

Opt-in and sign-up forms are a great way to get email address to build up your email list, but if you have a lot of fields in the form for visitors to fill out, they will quickly lose interest and leave. So to keep them on your site, have a few fields as possible in the form so they can quickly sign up and continue looking around your site.

3. Guarantee

Offer your visitors a guarantee for purchases. A no questions asked return policy is a great choice to reduce risk, and you will make up the cost of any returns with more sales.

4. Calls To Action

Use calls to action throughout your site to get people to convert. If they don’t know what sorts of action you want them to take, they won’t be able to do anything for you. Provide them with opportunities to do things such as sign up for an email list, download something, give them popup offers, etc.

5. Mobile

Make sure your site is optimized for mobile devices. A lot of web traffic comes from mobile devices now, so your site needs to be responsive and designed for easy use on smaller screens like smartphones and tablets.

6. No Registration

Don’t force your customers to have to register for an account before the can check out. That’s just a further nuisance and hindrance to their easy shopping and they may bail out instead of checking out.

7. Special Offers

Give your visitors some sort of special offer to “seal the deal”, such as free shipping or a free gift.

8. Above The Fold

Put your most important information above the fold on your website and make sure you direct your customer’s eyes to what you want them to see. And avoid any clutter that will distract or make it hard to see.

9. Testimonials

Include testimonials on your site so your visitors can see the praise others have for your company and product. It will increase their trust in you.

These are just a few of the many things you can do to improve your website’s conversion rate. You can find more terrific ideas on this list, this list, this list, and this list. Good luck, and happy converting!

Stand out from the crowd and aggressively grow your business with Aggressive Growth Marketing. The Growth Marketing Agency that provides Growth Hacking Marketing, Social Media, Guest Blogging, Email Marketing, and growth focused Digital Marketing Agency services. Call 020 7692 8960 to discuss your needs today.