How to Improve your Social Media Strategy to Generate more Sales

On average all social media platforms have the same rule, by keeping your profile full of good content and by engaging with your brand's followers, you’ll be able to attract new customers, build relationships with your existing customer base, and create the awareness that your brand requires to generate fresh leads, move them into your sales funnel and finally generate income.

By working with different brands and companies in the past, Psynapsis.net Software & Digital Marketing Agency has created these steps to upgrade your Social Media Business Pages and Profiles in order to connect with current and potential customers.

1. Make Your Profile Attractive

Updating your profile and cover images can revitalize your Social Media Business Page. The best advice is to choose original and high quality images that capture attention and highlight what your business is all about. Always try to keep your profile design consistent in all Social Media Platforms like Twitter, Linked-In and Instagram, a good idea is to ask a designer to craft your cover image and include your products or services. 

2. Remove Duplicate Pages

Removing duplicate pages is one of the best activities to focus when you are improving your online presence. Anyone can create a page on Facebook or a Twitter profile even if that person is not an official representative of the company so is important to do a research on your business’ name to find and consolidate these pages.

3. Provide Customer Service and Respond to Comments & Reviews

Responding to your followers’ comments, mentions, reviews, and let them know you’re engaged with the audience is very important for your brand awareness. 

This means that each and every message, mention, and wall post that comes in for your business on social media has the power to influence your customers' opinions of your business. If users feel that a business owner or someone has taken the time to respond to their Social Media reviews and comments, they might be more likely to check out the rest of their page, their photos, product catalog or even make a purchase.

4. Keep your content original, fresh and varied

An active Social Media Profile is an interesting Social Media Profile. Posting relevant, varied content a few times per week will make you stand out to potential customers and keep loyal customers coming back for more.

When you are creating your content try to solve this questions: 

- What makes your business unique?

- Are you having a sale or special? 

Keep your followers in the loop on what’s happening at your business, and engage with them in real-time with new promotions.

5. Post about your products & services

Your Social Media content has the power to get your followers more familiar with and excited about what your business offers, like your excellent service and unique products. Post the products you have in stock and the services you offer to let new customers know what you’re all about and remind your current fans and followers why they should come back to your business. 

6. Add the human connection

Social media users, especially Millennial's (ages 18–34), are looking for an authentic feel of your business presented on your social media pages. You can provide that to your audience by adding a human connection into the photos or videos of your post, this means to use for example a normal person using your product or someone receiving your service. All of these elements will help put a face to your brand and your business, and make it easier for your audience to relate to you and complete a purchase.

7- Use Paid Ads or Sponsored Content

Using paid media has become an important tool small businesses can use to increase their exposure, generate awareness and get new customers. 

Before you try to engage your audience with a Paid Ad, Sponsored Content or Boost a post, make sure your Social Media Pages and posting strategy are in order. Consider the following questions:

? Are you posting at least 3 to 4 times per week on your Social Media Profiles?

? Is that content getting engagement?

? Are the majority of your followers liking, sharing, and commenting on your posts?

? Are you doing anything to increase your number of followers?

Before you begin using Paid Ads, the answer to all of these questions should be; "Yes".

8- Curate the content that will be used as a Paid Ad or Sponsored Content

Think about high-quality content you’d like to feature. Typically, a good post to put some money behind is for an event, special, discount, or promotion. You’ll need a great photo, video, or graphic to use for this post in order to engage customers. Remember that each of the Social Media Platforms have their own rules and algorithms for example: 

For Facebook any image will need to be less than 20% text. If you need to explain more about the promotion in addition to the image, you must include that information in the copy of the post. 

Important Note: Make sure you review this types of rules for all the Social Media Platforms.

9- Target your ideal audience

The next step is to get it in front of the right audience -- as many of your ideal customers as possible. Making a Paid Ad or Sponsored Content of a post will ensure that your content reaches potential customers outside of your current network which is people who don’t currently follow you, and more of the right people that your business is trying to reach

10- Track Results

To review the performance of everything you’re doing on your Social Media Campaigns, go to your reporting tools, insights and dashboards for each platform. 

Here, you can see the extent of the reach of your posts, any meaningful actions like link clicks, video views on the part of potential new fans and customers, and money spent. With these data, you can analyze and create a strategy, rework your content calendar, improve an Ad or reinforce some messages to your audience.

Psynapsis.net is a Software & Digital Marketing Agency that provides a wide range of services for all size of companies, for more information click here to contact us