How to Improve your Site's Ranking (SEO)

Let's be honest learning about Search Engine Optimization (also known as SEO) is NOT easy! There are so many aspects that you need to understand to be able to utilized SEO, but it not as complicated as it may seem, so let me guide you through it!

Search Engine Optimization?is the operation of increasing quality and the quality of website traffic and exposure to your brand through non-paid (also known as "organic"). This process is all about understanding the consumer. What are they looking for? What keywords are they using? Knowing the intent of your audience will help you better market to them, so SEO is a crucial tool to understand and use.

How does SEO work?

Google and other search engines want to give the reacher the best pages to help answer their question.?To do this, search engines will scan, or crawl, different websites to better understand what the site is about.?They will scan to see how easy it is to read your website and if the information is hidden. Then based on that, Google and other search engines will rate what website should go first based on how relevant it is to the question.

You want to create content that is engaging and also works with SEO well so that your brand can work on SEO visibility. Using?SEO?and exciting content will help increase potential customers.?Here?are five essential steps of SEO:

1. Crawl accessibility so engines can read your website
2. Compelling content that answers the searcher's query
3. Keyword optimized to attract searchers & engines
4. Share-worthy content that earns links, citations, and amplification
5. Title, URL, & description to draw high CTR in the rankings

Now that I've talked about SEO and some of the basics let's jump into Link Building!

What is Link Buliding?

Link Building?is an essential part of SEO and is the driving force behind creating organic traffic to your website. When put together with a robust technical?SEO foundation,?great?on-page?SEO, great content, and a good user experience, link building can be super effective at driving more organic traffic.

Link building is when you can use hyperlinks from other websites to your website. For example, I have hyperlinks in this blog and all the others ( the words in purple) to other websites. Hyperlinks can take you to different websites throughout the whole internet. This is because the?search engines?will crawl between both individual pages and between websites.