How to Improve your SEO Efforts

It’s a new year, and therefore it’s time to really try to grow and scale your business and a key feature to help you do this is improving your SEO efforts for your website. SEO stands for search engine optimisation and is the process of optimising your website as much as possible to rank higher on search engines such as Google or Bing. Google should be your main focus as it is the leading search engine with 91% of market share (however you want to be optimised on all search engines).

Google is constantly bringing out new updates that you should keep your eyes out for, helping you reach full potential to rank higher in listings, but the fundamentals of ranking highly are quite basic and never change. Your goal should be to rank highly for your chosen key words above your competitors and to drive more traffic to your site.

This blogpost will go through some keyways to improve your SEO and ensure you’re getting as much traffic as possible to your site.

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Create an SEO Strategy

Strategy is everything when being successful in SEO, and therefore it is so important to create a plan for your SEO efforts. It is extremely important to do market research, competitor analysis and keyword research before creating any new content. You need to decide which key words you want to rank for that are most relevant to your products or services that you sell and see the difficulty it is to rank for them.

If you’re up against huge competitors, it may be best to try and rank for less competitive long-tail key words, but you should have a clear idea of the keywords you want to rank for (both short and long-tail). You can use software such as SEMrush or Google analytics to help you track your key words and determine the difficulty to rank for them. You should also do competitor analysis and compare their content, key words and website copy, and if they have good links to determine what will work best for you.

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Create Relevant and Unique Content

Your on-page SEO is so important to help you improve your search engine success on Google and other search engines. You must prioritise quality within your content and ensure it is as authentic in order to rank highly.

The technical parts of your content (e.g., URL, title, and headings) are extremely important, but the core to success is the content you write. Optimising your content can mean repeating your keyword phrases several times throughout the page to ensure your search engine grasps what the page is about. This is why having a list of key words handy is key, to ensure you include them. You can also strategically link to relevant sources and other information – including other pages on your website.

Create relevant blogposts that highlight your expertise, and help you stand out from other competitors. It is also important to use SEO formatting on your pages and have titles, bold, italics and good grammar. But be mindful that your writing needs to flow naturally and still be a good read to customers and viewers, so do not only write content purely with an SEO focus.

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On-page SEO

On-page refers to optimising individual pages on your website to improve its search rankings, and this goes hand in hand with your content on pages.

Key on-page elements to focus on include:

Title Tags: Keep them concise and include your main keywords.

Meta Descriptions: Write compelling descriptions that encourage users to click through to your page.

Header Tags: Use proper heading hierarchy (H1, H2, H3) to organise your content.

Internal Linking: Link to other relevant pages on your site to improve navigation and SEO.

Image Alt Text: Use descriptive, keyword-rich text for images to help search engines understand your content.

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Technical SEO

SEO is not just about the words we write but also the technical elements of your website. You must consider things such as mobile-responsive in order to offer a seamless user experience on smartphones and tablets. Making sure you optimise images and other media for faster loading on all devices.

Technical SEO involves having a seamless user experience for everyone who goes you’re your website, and ensure the pages are fast loading and easy-to-navigate. Make sure you compress images, minimise HTTP requests, and enable browser caching. It’s key to have a clean URL structure that is easy for anyone to navigate.

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Backlinks

Backlinks are one of the most crucial factors to search engines, as it implies that your content is authoritative and trustworthy. If you focus on acquiring backlinks from reputable sources within your industry, search engines will begin to see your website as valuable and let you rank higher.

You can do this by creating shareable content, reaching out to influencers and bloggers for collaborations, or guest posting on relevant websites. Avoid black-hat tactics like buying backlinks, as they can lead to penalties from search engines, and will not help you.

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How 3PL Can Help Save Your Business Time

In addition to focusing on SEO, many businesses also struggle with logistics and fulfilment, which can be time-consuming and take away from efforts to improve digital marketing. This is where third-party logistics (3PL) providers can make a significant difference.

By outsourcing warehousing, shipping, and inventory management to a 3PL, you can free up valuable time to focus on core aspects of your business, such as SEO.? With expert logistics management, 3PL providers can help streamline your operations, reduce shipping costs, and improve delivery efficiency.?

Here at GNOC, we are a 3PL provider, who thrive in helping SMEs be successful in every aspect of their business. By partnering with us today, we can take care of all logistics and leave you to focus on any other area of your business (such as your SEO efforts).

Fill out our form here and let us know about your businesses needs, or contact us now for more information.