How to Improve Your Sales Conversion Rate: An Ultimate Guide

You might have created an attractive website and spent thousands of dollars on advertising.

But what’s your sales conversion rate?

Are you still not generating leads or conversions?

This is a common problem among many marketers. In fact, as many as 47% of marketers say that lead generation and traffic are their biggest challenges.

And if you can’t drive traffic to your site, then it means you won’t have any new leads to convert. And even if you manage to generate leads, your sales conversion rate might not be exemplary.

So, before we proceed, let’s find out what a good sales conversion rate is. A study found that for ecommerce, a good sales conversion rate is only 1.80%.

However, to achieve this rate, you need to outperform your competitors in many aspects.

But how?

Here’s how you can double your sales conversion rate:

Disclaimer:?This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Improve Your Sales Conversion Rates With These Smart Tactics

The following tactics can help your sales and marketing team get more qualified leads and boost your sales conversion rate.

Check them out:

1. Build a Sales Funnel

It is necessary to chart out a well-defined path to convert your prospective buyers into qualified leads and loyal customers.

The sales funnel is a visualization of where your leads in their process of decision making. It’s wide at the top and, as you go deeper, It also has defined stages that start with awareness and end with loyalty.

Image via?Fit Small Business

When your sales team has a well-thought-out funnel, it becomes easier to move your prospects down it and get them to convert.

But how do you use the funnel to boost your sales conversion rate?

However, as many as?68% of organizations?haven’t attempted to measure a sales funnel or even identified it. The survey also found that 79% of leads never got converted into sales. This is why it is necessary to have a sales funnel.

While the conversion goals at each level may vary, in the?awareness stage, you’ll need to attract those prospects who aren’t familiar with your brand or products.

The next stage will involve engaging them, knowing their needs, and then educating them. Once this has been done, you can go ahead and share an offer.

The next stage involves negotiation and making your final offer before closing the deal.

However, even after converting leads, you need to re-engage your customers to boost loyalty and retention. This can also help encourage your paying customers to spread the word about your brand if they’ve had a good experience and increase your sales conversion rate.

2. Create Helpful Product Descriptions

When your visitors land on a product page or?landing page, they’re usually looking for some detailed information about your products. For this reason, your descriptions should be elaborate and well-written.

They represent your sales pitch and should cover all of the features of your product and detail its benefits.

You must figure out the pain points of your customers and tailor your descriptions based on them.

Your product should also serve as the solution to their problems, and you should focus on providing value through the content that you publish on your product page. This includes text, videos, and images.

What’s more?

The quality of your content matters throughout your website. It can help you convey the value of your brand and products to your visitors. Your homepage should also tell compelling stories about your brand too.

Kuna, an ecommerce store, partnered with Fake Crow to improve their sale conversion rate. They modified the product descriptions and added keywords that customers would ideally use to search.

The position of the demo video was also moved above the fold. They multiple implemented changes and managed to get an 89% increase in sales in just three weeks.

Image via?Agency Spotter

3. Optimize for Mobile

According to Statista, mobile traffic accounted for?54.8%?of global web traffic. In addition, by the end of 2021, researchers expect mcommerce sales to account for 53.9% of all retail ecommerce sales.

This makes?mobile conversions?extremely important.

If your website isn’t attractive and optimized for mobile devices, users might face issues navigating it leading to a poor sales conversion rate. Worse, they may leave your website and head over to a competitor’s site.

To avoid such a situation, you need to optimize your website for mobile devices. Building a responsive website can ensure that even for different screen sizes, the website browsing experience is always pleasant.

Zalando, for instance, has optimized its website for mobile devices. As can be seen from the screenshots below, it’s easier to navigate in the mobile version of their website.

Image via Zalando

4. Optimize the Website Speed

In today’s busy world, everyone is pressed for time. This has resulted in our attention spans reducing over time. The same applies to your prospective leads waiting for your website to load.

In fact,?Yottaa?found that for every second of delay in your page loading time, your sales conversion rate could drop.

Image via Yottaa

To get an idea of how immense the loss is, if you look at a business that makes $1000 per day. A delay of one second can lead to a loss of $25,000 over a year.

To find your page loading speed, you can use?Google PageSpeed Insights. This will show you the exact time that your page takes to load on both mobile and desktop. Along with this, it shows you a detailed Core Web Vital’s report.

Image via Google PageSpeed Insights

But that’s not all.

It also provides you suggestions and solutions that can help you optimize your page speed.

Other factors that can affect your page loading speed are your website host and hosting plan. A hosting plan with higher bandwidth and performance can improve your page loading speed.

What can affect your load speed?

Similarly, media on the website is usually heavier than text and takes more time to load. This can affect the overall page loading speed and your sales conversion rate. You should check your images and videos, and optimize with a tool such as?TinyImage?so that they can load faster.

5. Use SEO to Your Advantage

SEO can help you rank higher in the Search Engine Results Pages (SERPs).

And when you rank higher up in search results, you can?get more traffic?to your website as well. This, in turn, can increase the number of quality leads and boost your sales conversion rate.

To do this, you need to optimize your website and make it better than those of your competitors.

But how?

The first step involves researching relevant keywords for your brand and products. And for this, you can use keyword research tools such as?Google Keyword Planner?or?KWFinder.

These keywords are the phrases that your target audience uses to search on Google.

And when you discover what they are, you need to incorporate them into your website content, articles, and product descriptions. They should also be added to the titles, meta tags, and URLs. This can help you rank for those keywords.

Image via KWFinder

However, you should also keep in mind that you should not stuff your website content with keywords.

Remember, you’re writing for your readers and not for search engines. Keep it natural.

Improve Content Quality

Visual content can easily catch the attention of your website visitors, so the quality of your visual content needs to be top-notch.

However, that doesn’t mean that you should neglect the text content on your website. The text content is essential to convey information and sell your products or services.?Well-written website content?can help with lead generation, conversion, and retention.

Curious to learn read this article at?Attrock.com.