How to improve your ordering system?
SyncSpider GmbH
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Are you a restaurant owner? Did you recently launch your business online, but somehow things are not going in the direction you've anticipated? And do you want to find a way to improve your ordering system?
If so, we have 10 suggestions that might help you with that! Tick the ones you've already implemented, and work on those still in the planning phase or those you didn't know that can help.?
Customer profiles
Provide your customers a chance to save their profiles. Allowing customers to keep their information, including delivery and billing addresses, credit card information, and the ability to highlight favorite items means they will have an easy way to order from you again.
Mobile friendly
Is your ordering system mobile-friendly? No? Big mistake. Over 70% of consumers access the internet via mobile devices, so if your website looks a bit weird when accessing it over the phone, you're probably losing a good portion of your target market.
?Tamper-proof labeling
"Don't mess with my food!". That's a fact; no one likes ordering food from a restaurant, not knowing if someone opened it on its way to their doorstep.?
?If we add to that the pandemic situation, which significantly impacted the perception of an average consumer, tamper-proof labels seem like an ideal solution for ensuring your customers they will get safe and untacked food.
Loyalty programs
It's not a myth - people just love discounts and love to be treated special. That goes for food ordering as well.?
?You probably know that discounts function a bit differently in food orders than in a typical eCommerce business. People don't usually order food because of the bargain, but rather because they crave that particular food.?
?But there is one thing in common; customers like to feel special. And loyalty programs can come in handy. A complimentary dessert for loyal customers or collecting points might nudge them to order from your restaurant instead of your competitors.?
Appealing menu
Adjust the menu for your target audience, and don't forget to follow the trends. Offer the choice to your customers to find what they're looking for, but don't make too long a list because they might get lost in options.
?If you have a few dishes that sell best, put them first on the menu. And a segment "New" is always attractive for repeated customers.?
?Consistency
Now, when it comes to ordering food, put yourself in your consumers' shoes. No one wants food to taste different every time they order it.?
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?You need to keep consistency in every segment of your business
Remember that all these can only be increased. If you don't have consistency, you'll get bad reviews and lose customers.
Speed up your delivery
When it comes to food, delivery speed is always one of the essential factors in choosing a restaurant. Remember, your customers are hungry, and they want their food to come to them as fast as possible.
Statistics say that 33% of the customers are willing to pay even more for fast delivery, so there's your chance!
Listen to your customers
Yeap, just like any other business, your goal is to understand what people want and to offer that special something.?
Read reviews, answer them, and be engaged with your audience. That's how you build trust. And don't forget to correct things you got negative feedback for. It's the best way to improve your business.?
Promote your business
Did you know that the revenue of the restaurant-to-consumer online food delivery market has an estimated annual growth rate of 9.3%? Yes, that's notable growth.
With the growth of revenue, competition is growing as well. And if you want to position your business in your target market, you need to promote it using all available means.
That includes
Don't lose it!
When online and offline business is combined, you might come to a situation where you feel a bit lost.?
?It might seem like you're running not one but two businesses. You have to take care of both your online and offline orders simultaneously. And if we add to that marketing channels where you promote your menu and all the tools, it's totally understandable why you're feeling stressed.
The solution for this situation is a synchronization tool, such as SyncSpider, which might help you combine two sides of your business (online and offline) into one compact, functional, and easily manageable business.??
?You can connect your ERP or POS system to any app or tool you use with SyncSpider's Windows Database Connector and manage your business from one place.