HOW TO IMPROVE YOUR ON-PAGE SEO IN 2023 - Tip 3

3.???Keyword selection:

Keyword research helps you understand what your target audience is searching for, which enables you to optimize your website's content with relevant keywords.

When conducting keyword research, it's essential to select the right keywords that will drive relevant traffic to your website. There are two types of keywords: trophy keywords and long-tail keywords.

Trophy keywords are broad, highly competitive keywords that are challenging to rank for. Examples of trophy keywords include "marketing," "fitness," and "travel."

While ranking for trophy keywords can result in significant traffic to your website, it's often difficult to achieve and may not drive relevant traffic to your website.

12 examples of trophy keywords for SEO:

"best"

"top"

"most popular"

"highest rated"

"award-winning"

"leading"

"premier"

"exclusive"

"luxury"

"high-end"

"boutique"

"premium"

These types of keywords can be effective for attracting high-intent users who are specifically searching for the best or highest-quality products or services in a particular niche.

However, it's important to balance the use of trophy keywords with more targeted, long-tail keywords that reflect the specific needs and interests of your target audience.

Overuse of trophy keywords can also make your content appear overly promotional or salesy, which can negatively impact user experience and SEO.

Long-tail keywords are typically more specific and targeted than trophy keywords, and they often reflect the specific needs and interests of your target audience.

By incorporating long-tail keywords into your content, you can better match the search intent of users and increase the relevance and usefulness of your content, which can ultimately lead to higher search engine rankings and better user engagement.

12 examples of long-tail keywords for SEO:

"best vegan restaurants in Los Angeles"

"affordable running shoes for beginners"

"how to fix a leaky faucet in the bathroom"

"natural remedies for migraines and headaches"

"luxury beachfront resorts in Hawaii"

"homemade dog food recipes for small breeds"

"trending makeup looks for fall 2023"

"organic baby clothes for sensitive skin"

"home office desk ideas for small spaces"

"easy meal prep recipes for weight loss"

"online marketing courses for beginners"

"virtual interior design services for apartments

Keyword research, ideal keyword selection is a vital component of on-page SEO, and it involves identifying the words and phrases people use when searching for information related to your website's content.

Once you have identified the relevant keywords for your content, you can incorporate them into your website's various elements to improve its relevance to search engines.

Incorporating relevant keywords in various on-page SEO elements such as headers, ALT attributes, meta descriptions, and URLs can improve your website's visibility and relevance to search engines.

However, it's important to use keywords naturally and avoid keyword stuffing, as this can negatively impact your website's ranking and user experience.

How to use keywords in your website's elements:

1. Headers: Headers or heading tags (H1, H2, H3) are essential for on-page SEO. These tags help search engines understand the structure and hierarchy of your content. When using headers, it's essential to include your target keywords in the H1 tag as it is the most important header. Additionally, you can use other header tags to organise your content and include relevant keywords.
2. ALT Attributes: ALT attributes or ALT tags are used to describe images to search engines. Search engines cannot read images, so including relevant keywords in your ALT attributes can help them understand the context and relevance of your images. However, it's important to note that ALT attributes should not be stuffed with keywords and should instead provide accurate and descriptive information about the image.
3. Meta Descriptions: Meta descriptions are short descriptions that appear under the title tag in search engine results pages. These descriptions provide a summary of your page's content and can influence click-through rates. Including relevant keywords in your meta description can help users understand what your page is about and improve its visibility in search engine results.
4. URLs: URL structure is another important on-page SEO element. Including relevant keywords in your URL can help search engines understand the context and relevance of your page's content. Additionally, including keywords in your URL can help users understand what your page is about and improve its click-through rates.

?These guidelines for keyword usage and internal linking, you can improve your website's on-page SEO and increase your chances of ranking higher in search engine results pages.

It's important to keep in mind that while keyword usage is important, it should always be done in a natural and organic way that enhances the user experience, rather than being overused or forced.

1.???Within the Home Page, Services Pages and Product Pages.

·?????Identify primary keywords that describe your business or website, and that describe your services and products.

·?????Start by identifying the keywords that best describe your business or website.

These keywords should be relevant to your business and should be frequently used by your target audience when searching for products or services similar to yours.

·?????Include primary keywords in the meta title, meta description, and URL: The meta title, meta description, and URL of your home page should include your primary keywords.

This will help search engines understand what your website is about and will make it easier for your website to rank for those keywords.

·?????Use primary keywords in the H1 tag and subheadings: The H1 tag and subheadings on your home page should include your primary keywords.

This will help search engines understand the main topics covered on your page and will make it easier for your website to rank for those keywords.

·?????Incorporate related secondary keywords throughout the content of the page: In addition to your primary keywords, you should also include related secondary keywords throughout the content of your home page.

This will help search engines understand the broader context of your website and will make it easier for your website to rank for related keywords.

·?????Use images and videos with alt tags that include relevant keywords to enhance the user experience and engagement. Be sure to include alt tags that describe the image or video and include relevant keywords.

·?????Internal linking: Link to relevant pages on your website using anchor text that includes relevant keywords.

This will help visitors easily navigate to other relevant pages on your website and will also help search engines understand the hierarchy and structure of your website.

2.???Within you Blog Articles

·?????Conduct keyword research to identify the topics and long-tail keywords that are relevant to your business or industry. Use this research to form the basis of your blog content strategy.

·?????Use primary keywords in the meta title, meta description, and URL of each blog post: For each blog post, include your primary keyword in the meta title, meta description, and URL.

This will help search engines understand what your blog post is about and will make it easier for your website to rank for those keywords.

·?????Use primary keywords in the H1 tag and subheadings. Use your primary keywords in the H1 tag and subheadings of your blog post.

This will help search engines understand the main topics covered in your blog post and will make it easier for your website to rank for those keywords.

·?????Incorporate related secondary keywords throughout the content of the post. In addition to your primary keyword, include related secondary keywords throughout the content of your blog post.

This will help search engines understand the broader context of your post and will make it easier for your website to rank for related keywords.

·?????Use images and videos with alt tags that include relevant keywords in your blog posts to enhance the user experience and engagement. Be sure to include alt tags that describe the image or video and include relevant keywords.

·?????Use internal linking in your blog posts to link to relevant pages on your website. This can include linking to other blog posts, service pages, or the home page.

Be sure to use anchor text that includes relevant keywords to help search engines understand the context of the page being linked to.

Internal linking also helps visitors easily navigate to other relevant pages on your website, increasing engagement and improving the user experience.

Tip #2 https://www.dhirubhai.net/pulse/how-improve-your-on-page-seo-2023-tip-2-havoc-digital/

Tip #1 https://www.dhirubhai.net/pulse/how-improve-your-on-page-seo-2023-tip-1-havoc-digital/