How to Improve Your Marketing Strategy in 5 Steps

Reaching your ideal target audience through the proper channels with the right message is paramount for growth and sales. If you're not getting the ROI you want from your marketing efforts, it might be time to fix your strategy. Here are 5 ways to improve your marketing strategy.

1. Analyze your Data

To improve and fix your marketing, you must first identify the problem. Utilize an analytical tool to determine the aspects of your strategy that aren't producing the ROI you expect. You may also implement surveys to see how customers are finding your business. Once you have this information, you can use it to your advantage.

2. Make Adjustments and Optimize

Don't be scared to remove ineffective marketing techniques, and double down on what's working well. Before removing a marketing tool, it's good to remember why you originally chose to test this channel, and ensure that you're using the channel correctly. If you are in fact using the channel correctly, and it isn't producing the results you expected, then it's okay to remove it. The specific adjustments will vary from business to business, and a considerable level of experimentation is necessary. If the results of a particular marketing technique don't justify your time, it's usually best to scrap it and move on.

3. Focus on Your Top Customers

The Pareto's principle relies on the 80/20 rule. In business, it means that roughly 80 percent of customers bring in 20 percent of sales, and the remaining 20 percent bring in 80 percent of sales. Therefore, focusing on the most lucrative 20 percent should maximize your sales volume. Rather than spending an abundance of time trying to please everyone, strive to build lasting relationships with your top customers. This is especially important during a recession or market turndown.

4. Never Stop Learning

Staying in the loop by researching different options can expose you to new ideas and keep your campaign from turning stale. Learn what the competition is doing by doing your own research, attend networking events and conferences for your industry, and interview agencies and experts in your field to learn about the latest offerings. These can point you in the right direction and keep you on the cutting edge of marketing.

5. Be Consistent and Patient

Don't give up because you don't see an immediate response from customers. It takes time to see tangible results, so keep trudging forward. While it would be great if every marketing technique you tried worked flawlessly, that's not usually the case. A big part of success is trial and error, so you can't expect miracles overnight. Taking the proper steps to correct inefficiencies should prevent you from repeating the same mistakes. By getting your message to the right demographic through the right marketing channels, you'll see good results over time.

Disability Law Marketing?provides marketing services to law firms across the country, focusing on SSD, MVA, and Mass Tort. Our focus is paid digital and TV, both local and national. For years, DL Marketing has managed accounts of all sizes and budgets for branded local campaigns in digital and local TV, as well as large scale national unbranded campaigns. With a unique media buying approach, and years of experience in Direct-Response advertising for law firms, DL Marketing can help your firm expand. If your firm needs a volume of clients, and are ready to invest in paid advertising, give DL Marketing a call! If you'd like more information, please feel free to contact me at [email protected]