How to Improve Website Performance According to Google
There is a ceiling on your conversion rate. It’s not your price. It’s not your copy. It’s not your form.When I tell you what it is you might roll your eyes and shrug.
But it’s eating your website from the inside out. This is something that Google is keenly focused on. It’s causing your SEO to atrophy. It’s causing your paid search placement to drop. It’s causing your visitors to bounce.
And it’s only getting worse as mobile traffic grows.
I hate hearing that people have the attention of a goldfish. It’s not true. But even a goldfish has a limited attention span when staring at a blank screen on her little goldfish phone.
What is the ceiling on your conversion rate? It may be your page load time.
Now, before you shrug this off as an IT problem listen to my guest, Lukas Haensch. He’s the founder of PathMonk and this company doesn’t have anything to do with optimizing website performance.
But he used to be on the performance analysis team for none other than Google.
Considering that Google is so important to your marketing efforts, I think you should listen to what he has to say.
I asked him to bring load time down to a level that we all can understand. We talk about how to diagnose our site and some tactics to ask our tech team to implement to break through the ceiling.
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