How to Improve LinkedIn Business Page

A LinkedIn business page is so much more than the 'About Us' tag, and it's a dynamic marketing tool in today's era.

It's the credibility factor that declares your presence to the people.

There are 13 million companies on the platform vying for attention.

So how do you make your business stand out on the densely populated platform?

Easy!

Just follow 10 simple steps.

Let's begin!

Update the company profile picture & banner:

Did you know company pages with alluring visuals get 6 times more visitors than those without? Add hints of creative flair on the professional platform.

LinkedIn Profile Image Specs:

● ? ? 300 X 300 px

● ? ? PNG format

● ? ? Maximum 8 MB

● ? ? Square layout

LinkedIn Banner Image Specs:

● ? ? 1536 X 768 px

● ? ? PNG format

● ? ? Maximum 8 MB

● ? ? Rectangular layout

A mesmerizing About Us section:

Images will hook audiences, but it takes words to reel your story. In the About Us section, tell visitors about your company, passion, and services. Keep it within 2000 words and use simple, accessible language.

Fill out other relevant fields:

Audiences want to know:

● ? ? The Business URL

● ? ? Company Address

● ? ? HQ Country Info

● ? ? Industry

● ? ? Company Size

Make sure your business profile contains all of that.

Share sweet but spicy content:

So, how do you usher your presence on the platform? Of course, by posting short, structured, and eye-catching content. Use the Poll option for further engagement.

Optimize the LinkedIn Business Page for Google search:

Business pages can be optimized for Google search with keyword and SEO triggers. This increases overall brand visibility.

Tag relevant people & companies:

Tag the industry experts and brands in your posts, and this increases your possibility of exposure.

Promote your company culture:

A study shows people are more attracted to pages that share their strong company culture. These types of business pages get 45% more engagement.

Optimize the business page for mobile:

Most LinkedIn users rely on their phones to visit the app. Adjust the page according to the rules and regulations of cell phones.

Engage in comments and groups:

Enlighten the audience with knowledge and experience in specific niches.

Write solution-oriented descriptions:

Company pages are mostly propped with their services. It doesn't describe how these solutions are actually impacting prospects' lives. So leverage that.

What are you waiting for? Apply the changes to your business page today!