How To Improve Lead Quality on Paid Social + How To Make Memorable Ads

This week's Facqt ? Research has shown that leads contacted within the first 5 min. are 100x more likely to be qualified than those approached 24 hours later.

Furthermore, studies have also shown that the odds of qualifying a lead decrease by 400% if they are not contacted within the first hour.

That means it's all about SPEED TO LEAD ? contacting people immediately after they submit a lead form in order to get them further down the funnel.

Sit back, relax, and be prepared to learn all about:

• How To Improve Lead Quality on Paid Social
• What is the optimal length for videos on Paid Social?
• How To Make Memorable Ads on Paid Social (W/ Facebook Ads Expert, Josh a.k.a. YoshiBearJ!)

This video will teach you:

? How to improve your lead quality with social media advertising! Targeting is becoming more broad and as a result, the quality of incoming leads is lower on these ad platforms. So, get ready to dive into the following:?

• Creative (How it controls targeting)
• Objective (Optimizing for down funnel)
• Lead Form Filter (Sending unqualified leads to different thank you pages with different conversion pixels, asking qualifying questions for your ideal customers, & sending qualified and unqualified leads to different landing pages
• Third Party Data (Metadata.io or Clearbit)?
• Internal Lead Form (Why you should not use it)
• Speed To Lead (Contacting leads while the offer is still top of mind)
• Thank You Page (Improving lead conversion rate by continuing to guide them through the process)?

Read the blog:

What is the optimal length for videos on paid social? Click on the carousel to find out!

Today’s guest is Facebook Ads Expert, Josh a.k.a. YoshiBearJ of Gold Star Social Media! And on the podcast, we learn all about:?

? How to create a memorable experience on paid social

? How much of an impact an iOS update still has on attribution for social media ads

And more!

Listen to the podcast:

Too Good To Go 's paid social ad is simply. . . too good to go. Here’s why it’s a champion ad! ?

Summary:

Too Good To Go is where you purchase surplus food from markets at a lower rate,?which is pretty complex for storytelling. And Too Good To Go does a great job!

1?? Address the problem.?This will invite the audience to stop scrolling.

2?? Show relevant visuals. If?the audience is visually seeing what they can purchase at a lower cost,?they will quickly understand, “Hey, I can be able to get something from this.”

3?? Simplify the message. Instead of trying to have a visualization that starts off with restaurants having surplus food and how you can be able to get that cheaper, keep it simple. Don’t confuse people with visualizations.

TikTok may be launching image carousel ads. How well do you think they'll perform?

A good paid social manager knows how to get an audience excited about your brand.

?? Click here to get a free paid social audit and learn how to get more people cheering for your product/service.