How to Improve Lead Magnet Effectiveness

Are you lead magnets lazy and ineffective?

In this video, I'll share three mistakes I was making with my lead magnets that kept them from being effective marketing tools.

Plus, I'll show you how I fixed them using a free designing tool.

Today's content comes from Step *8 in the Signature Book?? Formula.

You can have the entire checklist by putting CHECKLIST in the comments.

I've collected more than my share of lead magnets since I jumped online to learn this internet business thing in 2013.

I knew it would work because my first online purchase was Double Your Dating by David Deangelo.

At the time, I thought I wanted to be a pickup artist. But I really didn't.

I had too much respect for women to be flat-out manipulative.

So I searched for someone who could help me find the next woman of my dreams.

Yes, I said "the next" woman of my dreams.

I was brokenhearted for years after losing my fiancee.

And I wanted to never feel that pain again.

Learning the art of seduction was going to be my way of controlling relationships.

But what I found on the internet was negging, peacocking, and being a jerk.

That behavior wasn't for me.

Then, I came across this landing page offering "The Kiss Test."

https://swiped.co/file/double-your-dating-lead-magnet-eben-pagan/

The promise: How to tell if she's ready to be kissed.

I submitted my name and email into the form. On the next page, was a simple paragraph explaining how to perform the test.

I tried the test, and it worked!

I read almost every email he sent me for the next year or so.

And I purchased the Double Your Dating home study course.

And I'm still talking about that man's course almost 20 years later.

If your lead magnet doesn't elicit the responses I just mentioned, it's lazy.

So let's make it more effective.

First, I'll take you through the five things every lead magnet must have.

Then, I'll share three mistakes I was making with my lead magnets that kept them from being effective marketing tools.

Finally, I'll show you how I fixed them using my favorite designing tool, Canva.

Every lead magnet is a TASTE of your larger offer.

Transactional

Actionable

Specific

Teaser

Elicit a response

• build rapport
• show the step in the journey
• invite to the next step

Bonus: Send email follow-ups.

• Write an automated welcome sequence
• Send an automated upsell sequence
• Keep sending relevant emails (like this)

Now it's time for my lead magnet.

I crafted it from my book, The 4-Hour Book, and is a checklist of the 70 steps in the Signature Book?? Formula.

All you need to do to get a copy of the free download is the drop the word CHECKLIST into the comments. (Lead magnets are in Step 8 under downloads.)