How to improve employee awareness and identity in your company?

How to improve employee awareness and identity in your company?

In this article, we will discuss ways to create, improve and foster employee awareness and brand identity, so your brand has a culture of tightly knit, synchronized members. (2-minute read).

Awareness and identity are two important aspects of any brand, big or small. Your brand is the entire identity and awareness of your business, and it gives you personality and meaning - something to believe in. If a strong sense of awareness and identity are omnipresent with your team, it serves to align and guide everyone in a common direction. In essence, it becomes your brand Northstar, a sense of purpose, and social culture.

On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your brand gives you personality and purpose. In order for your brand identity to reflect that, you must have a strong sense of awareness and identity amongst your team.

Why is awareness critical?

Awareness among employees allows them to understand the company's purpose and what makes it different from its competitors. When employees buy into a company's overall vision, they too become a part of the mission and purpose the company stands for.

Communication is EVERYTHING

Start with communication and feedback. Instead of sending out an Employee Handbook at the beginning of employment, send out a welcome email to introduce your company culture. Start by describing common goals for the organization, then provide information about how employees can go about achieving them.

Why is it important to have an identity in your company culture?

Having both awareness and identity in your company culture allows employees to know what's expected of them, grow with the company so it's easier for them to adopt your values, and feel respected for their individuality.?

What happens when these two elements are missing from a company culture?

When you have a company culture where employees are not aware of what's expected of them or who they are, it creates an atmosphere where everyone is working independently and doing their own thing.

How can you implement activities that will improve both awareness and identity in your workplace?

It is important to use activities that will lead to positive identification. Below we have listed a few ways you can implement activities that will promote awareness and identity.

1. Share what your team's vision and mission statements are. Employees should be aware of the bigger picture and how they can contribute to it.
2. Use a company call-in line so team members can leave a voicemail and make sure the messages are both monitored and addressed as needed.?
3. Remind employees by creating posters around the office that utilize distributed leadership principles.
4. Offer development programs and rotational job opportunities to keep employees engaged and exposed to diverse aspects of the business.
5. Use your company intranet and email system to augment what is communicated in-person (and vice versa), in other words, the THREE C’s:? a. Communicate b. Connect c. Conversation
6. Posting announcements, updating statuses on social media pages, etc., can help people to become aware of events happening at their workplace.

Did you like this article? Want to read more on Professional Development and Unforgettable Learning Experiences? Click the link: https://theriverbendgroup.com/how-to-improve-employee-awareness-and-identity-in-your-company/