How To Improve e-Commerce Site Visibility With Effective SEO

e-Commerce is a brilliant platform for businesses to scale-up their ventures and increase profitability. It has provided us with abundant opportunities to improve conversion rates. But with so much competition out there, your e-commerce website might easily be lost in the ocean of content that is being uploaded on the internet. It is thus important to adopt certain practices for improving the quality of your web content in such a way that popular search engines like Google fetch your e-commerce store and present it on its first few pages to potential customers. This is known as ‘search engine optimization’.

In this article, we elaborate on how to perform SEO better. Here are 5 effective tips for improving your e-commerce site visibility.

1) Fierce content marketing:

Content marketing is one big factor to take care of when it comes to improving discoverability on the internet. It is important to not just write creative and unique content but also optimize it to enhance quality and have your e-commerce website be recognized by the algorithms of popular search engines like Google. Loading the website with pictures alone is not going to be helpful. Apt descriptions and overall organization of different sections and pages matter a lot. For each page, write sufficient and witty content that is both necessary and captivating at the same time. This fierce approach of elevating content quality will definitely improve website performance and conversion.

2) Include unique, catchy titles along with meta-description:

A title is the first thing anyone would notice before the description or image. Only if it is catchy, the customer will feel nudged to look at what follows. If you fail to make a good impression with the title, you are likely to lose a potential buyer. Thus, it is key to come up with creative and powerful titles that compel people to browse further and eventually end up making a purchase or two. That should always be the goal in order to achieve higher conversion rates. Moreover, meta-descriptions also play a good role in attracting customers to your e-commerce store. They are short two-line descriptions which employ brevity to concisely talk about the website’s content.

3) Employ pagination for lengthy product categories:

Sometimes, you might have too many products under one category which makes it difficult to list on the e-commerce website. If you list them all in one page, it gets extremely loaded and if you break them into pages, then you end up having several of them which could confuse Google’s algorithm in relating the products with their category. To effectively evade this issue, pagination function can be employed by using elements like “rel=next” and “rel=prev” tags. This will help search engines differentiate pages and categories better and alleviate redundant confusions.

4) Have your e-store go mobile:

Mobile e-commerce or m-commerce is a booming platform which has observed incredible amounts of conversions in very short spans of time. Due to the ease of access and lucrative features provided by mobile applications, this platform easily became a hit and a go-to shopping place for many people. The interface is very smooth and navigation is quite seamless, allowing customers to shop without any hassle. The payment process is also minimized and very simple to enable swift purchases. But what really impacts the SEO is the mobile site. One with a good speed will automatically be ranked higher and be given the privilege of being on top of the search list. Investing a good deal of resources in developing and improving the efficiency of this mobile space will undoubtedly augment your business and help you scale it up exponentially.

5) Create responsive designs:

e-Commerce mobile site rank can be further improved by making them responsive and effortlessly adaptable to different screen sizes, be it of any smartphone or tablet for that matter. Responsive design is key for the success of a mobile site as it delivers the same look and feel to the end-consumer which is very crucial. Instead of running two different websites, one of a mobile device and one for a desktop or a laptop, designing a single website which caters to all of them is much easier a lot more efficient in terms of performance. Maintaining the same experience throughout is vital in creating a lasting impression in customers.

These are some of the practical and effective ways you can use SEO in order to achieve an e-commerce website that is of superior quality and one that a search engine with deem worth showing to potential buyers. If you are interested in hiring an e-commerce in Singapore, get in touch with Openwave! Housing a supreme arsenal of ecommerce web developers, we are only one call away from delivering world-class solutions at affordable rates! Reach us to grab a free quote!