How to Improve E-commerce Conversion Rates: A Comprehensive Guide

If you are a business that has already transformed into e-commerce but is still struggling to increase conversion rates, then this blog will be beneficial for you.

As an e-commerce website development company in Kolkata, we have seen that many businesses struggle to increase conversion despite developing stunning e-commerce websites. This can be due to several reasons, from website design issues to SEO. In this blog, we are going to provide a comprehensive guide on how to optimise your e-commerce website for improving conversions.

User experience optimisation

When it comes to optimising the user experience, several things need to be considered, which are:

Faster loading time: Always make sure that your website loads fast; otherwise, customers might use your competitor’s website to purchase products.

Mobile optimisation: Most online shoppers purchase products from their smart phones, so it is necessary to optimise your website for mobile users. Always make sure that your website is running smoothly on various devices and screen sizes.

Intuitive Navigation: Your e-commerce website’s navigation should focus on directing users to their desired product in a hassle-free way. If users find it hard to find products, then it can negatively impact your conversion rates.

Clear Calls to Action: CTAs are very important to guide users in making their purchases. It is recommended to use CTAs such as “Shop Now,"? “Get 20% Off,"? or “Add to Cart,” which can simplify the user's shopping experience.

Enhance Product Pages

The product pages on your e-commerce website are the most vital part, as they are the place from which customers will make purchasing decisions. Your product page will also act as a trust signal for customers, so it is always recommended to maintain full transparency. It is important to use high-quality images, detailed product descriptions, and showcase customer reviews and ratings.

The only disadvantage of online shopping compared to traditional shopping is that customers must make a tangible connection with the products before purchasing them. So, in online shopping, customers only have to depend on product visualisation. Thus, it is also recommended to implement product visualisation with the help of augmented reality (AR) technology. It will influence the purchasing decisions of your customers at the same time and will also gain their trust and loyalty, which will catalyze business growth.

Streamline the checkout process

An ideal check-out process for e-commerce businesses should have a minimalist design and high security. Many developers implement a lengthy checkout process for security purposes, but customers prefer an easy checkout process. Thus, from our experience as an e-commerce website development company in Kolkata, we are going to share some tips for streamlining the checkout process.

Guest checkout options: Keeping a provision for users who do not log in to purchase a product can significantly increase your conversion rates. Many customers prefer easy checkout without any hassles.

Simplified forms: using simplified forms by minimising the number of fields and giving an option for auto-fill

Integrate multiple payment options: When you include all payment options, you can cater to a wide number of customers, which will positively impact your conversion rates.

Transparent shipping information: Allow customers to stay fully aware of all the information related to shipping costs, delivery times, and others. Make it genuine and place it before the checkout process so that every customer has the option to read it before making any purchase.

Well, these are the basic things on your e-commerce website that you can enhance to improve your conversion rates. There are many other areas, but these are the mandatory ones. If you are an e-commerce business owner and are struggling, then you must ask your developer to take care of these aspects.

Or you can contact Esspesoft, the best e-commerce website design company in Kolkata. We can help you fix your e-commerce website by taking care of all the parameters and areas for improvement. We ensure quality, but we also have expertise in creating stunning website designs that can help you transform your business into a brand. Our best e-commerce website developers in Kolkata have expertise in developing e-commerce websites for various businesses in various industries and niches. We are not just an e-commerce website development company in Kolkata; rather, we are your strategic partner, ensuring that your journey with us is fruitful and satisfying. We are transparent in our communication, support, and guidance throughout and after the development life cycle. Visit our website and contact us for more information.