How To Improve Brand Awareness On Social Media

One of the most effective ways of building your brand and reaching more people is through social media.?it's a catapult that creates brand awareness in a larger community about who your brand is, and what solution you are providing through your product or services.?

Do you that over 4.76 billion people around the world are active users of social media, LinkedIn alone has about 900 million members in more than 200 countries, what about Facebook? Which has about 2.95 billion monthly users.

There are many other platforms as well with so many users and this is the opportunity your brand has to take full advantage of.

But wait, First, you need to identify who your target audience are, tell me about your brand, and in a few minutes I can tell you the platform suitable and who your audience are, this will help you focus your energy on building a community and attracting them to you.

Here are ways to improve your brand awareness :

1. Every Platform Must Have A Separate Content Strategy?

Now you have identified your target audience and know where they are more frequently right, it's time to work on your content game.?

Let's assume your target audience is on LinkedIn and Twitter, you can not use the same content for both platforms it won't work, because users on one social media platform interact differently from users on another.?

2. Optimize Your Social Media Profile?

Take a look at Nike as an example, immediately you come across their logo you already know who they are. Now your audience needs to recognize your brand immediately after they land on your profile.?

Do you know that the average person has a short attention span and it is getting shorter, focus on your bio, display pictures, website link, and in a few words describe who you are. link your social media profiles to each other it makes it easier for your audience.

3. Set Goals

Now, these goals can be short or long-term goals, the settings can be The number of followers, number of shares or retweets, levels of engagements, and many more, now break them into smaller pieces, short-term goals in 2 months I aim at 2,000 new followers, draft out ways to achieve that and work it out.

4. Increase Your Reach With Sponsored Ads

So after working on your profile and audience organic, now reach more audience with sponsored ads, be specific when running your ads and focus more on your target audience this process will help you after you have created a Customer Avatar that gives you an in-depth understanding on who they are, their location, age range, and many more.

Note: it's not advisable to start running adverts immediately you open a new profile, give it time to grow first, and build your content strategy well before ads come in later.

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Cheers????