How to improve Bottom line and Sustainability in your hotel

This month we center on Two key opportunities to improve bottom line and Sustainability in hotels.

Opportunity No.1 - Optimising Hotel F&B bottom line

In the global race against climate change monitoring and reducing CO2 emissions by 50% by 2030 to comply with the UN 2030 Agenda sits at the top of hotels' agenda.

Food Waste is a key culprit for CO2 emissions in hospitality, with 1/3 of all global food production going to waste and 70% of it still being fit for human consumption. When food waste gets into the landfill it converts into methane which is 20% more harmful than CO2 emissions to climate change. To put it into perspective, Food Waste is responsible for nearly 1/4 of the global landfill volume, generating two to three times more emissions than the Airline Industry,

In hotels Food Waste is responsible for 10-14% of our F&B revenue loss with 25-42% of all our food going to waste.

If hotels waste on average 150-200g of food per cover, restaurants operating at 1000 covers a day end up wasting 150 Kg per day, calculated at an average food cost of 5 EUR per Kg (according to 联合国粮农组织 ) we are talking about a Financial Impact of 750 EUR on average per day , and for a hotel restaurant open year round an estimated financial impact of 273,750 EUR per year which goes into the bin.

Simply monitoring and preventing Food waste into our properties can reduce our food waste by 25-35% and can inject the financial saving back into our bottom line.

Magic Costa Blanca Hotels & Resorts sets a precedent for the Benidorm hotel sector with the implementation of a pilot programme based in training and digital transformation in monitoring food waste using innovative technology to fight Food Waste

With the help of Open Revenue Consulting and Horeca Sustainability Solutions Marcel Hendrickx & Giovanni Pitorri , renowned technology consultancies, Magic Costa Blanca seeks to prevent and reduce food waste by reducing carbon emissions generated by their hotels and align the group with the Sustainable Development Goals 2, 12 , 13 and 17 of the UN.

Last week, more than 60 Magic Cristal Park staff members underwent training and awareness on food waste, from department heads to front-line staff under the leadership of their executive chef Juan Antonio Juárez López and Irene Martín Martínez , the hotel director.

Francisco Javier Garcia Cuenca , Vice President of Magic Costa Blanca and President of Instituto Tecnologico Hotelero , expressed his satisfaction with this sustainable initiative:

"Our team has shown great dedication to adopt and integrate new measures into our daily operations to continue fighting against food waste. Incorporating new digital tools will allow us to remain aligned with the UN 2030 Agenda, focused on reducing waste by 50% by 2030. This is one of the values to be followed by Magic, seeking to help our Planet”.

The PLEDGE on Food Waste - If we have inspired you to join the fight against food waste, please? contact us at [email protected] or [email protected] .

Opportunity No.2 - Refining your Revenue & Distribution Strategy

In the last couple years we have seen incredible growth in ADR for many hotels, however less impressive when adjusted to inflation.

Hotels are paying more in distribution, labour and operating costs, with constant pressure to continue increasing revenue targets while containing costs. Finding the right balance is very much a distribution game.

FunnelTV The Travel Tech Channel's Revenue Manager Series returns with a new episode focused on DISTRIBUTION and the opportunity available to hotels to maximise revenue and profit margin through their distribution strategy.

With the participation of great experts in revenue and hotel distribution:

Vikram Pradhan , SVP Revenue and Distribution, Wyndham Hotels & Resorts , Antonio Ducceschi , Commercial Director of StarHotels Group, Amit Rahav , CRO and Co-Founder of HyperGuest , Cristina Blaj , CEO and Founder, Open Revenue Consulting will lead the panel discussion to focus on the key elements that impact the opportunity to grow revenue and optimise profit using the distribution strategy.

A special focus will be devoted to the Direct Channel, which has been the most profitable channel due to lower acquisition costs, as well as higher revenue per booking, higher average length of stay, and lower cancellation rates.

Cristina Blaj , CEO and Founder of Open Revenue Consulting , Consultant and Brand Ambassador of? Userguest will take you through the best practices of how to communicate the best rate guarantee and the added value in the direct channel to convert each direct channel visit into a reservation in a Masterclass on RevMarketing Automation.

We will focus attention on how to maximise revenue and profitability by finding the customers with the highest booking value using Consortia and GDS with the intervention of Federica Salvatori , Founder of Federica Salvatori Hotel Consulting - 5star is not by chance Revenue and Commercial Consulting for independent hotels.

Always accompanied by our hosts and creators of the program Enzo Aita , Jean Aita and Diego Fernández Pérez de Ponga ..

To register and view the event click here

See you all on Thursday, May 11 at 5:00 p.m. CET!