How to Impress Your Board

It’s easy. Put a simple planned giving marketing system in place or strengthen an existing one. In addition to impressing your board, you might even raise more money.

Planned giving is about impressing. Not about money.

It’s about legitimacy and credibility. Simply put, if you do not have a simple planned giving program (and marketing system) in place, you and your organization will not be taken seriously. Period.

Why? Because having a planned giving program or a simple system in place signals that your organization is planning ahead; that your nonprofit is being professionally run and has long-term vision.

That it is here to stay.

Perception is Everything

Donors want to be sure their money goes to a cause that will thrive far into the future. Why would anyone donate to an organization that's not planning? One that is always in turmoil or chaos?

Don’t worry about the money. Once legitimacy and credibility are established, the money will follow.

It's not about chasing money. It's about money chasing you. And that does happen when legitimacy and credibility are put in place.

And remember, people with long-term vision (like my clients) always obtain leadership positions and, overall, have a more successful career.

Wishing you continued success through 2019.