How to impress potential customers with credential documents

BRING MORE VALUE TO YOUR BUSINESS WITH CREDENTIAL DOCUMENTS

Hi there! It’s Friday again which means our EDGE newsletter is landing in your inbox, packed with essential marketing strategies.

In this edition, we’ll be focusing on credential documents, looking at: what these documents are; if you need one for your business; how to create a valuable credential document and what credentials to include.

Let's get onto it, shall we?

IS A CREDENTIALS DOCUMENT A VALUABLE LONG-TERM INVESTMENT?

Have you wondered if you really needed a credential document for your business and if the investment was worth it??

For those who are unsure what a credential document is – it’s a presentation that showcases your services and business credentials. It can include projects you’ve undertaken in the past, client testimonials or even information about your business such as your purpose, values, and strengths.

This document can often be the difference between securing a new client or not, so it's important to get it right before showing it to a potential client.

Discover the reasons why you should have a credential document and how to turn it into a valuable long-term investment in our latest blog:?“Is a credentials document a valuable long-term investment?”.

CREDENTIALS DOCUMENTS: WHY EVERY SALES-DRIVEN BUSINESS SHOULD HAVE ONE

If you’re still unsure about needing a credential document, you should consider the purpose and content of these documents.?

First impressions are crucial when approaching a potential client, so having a credential document that is well structured, on-brand and correctly presented to those you want to target, will likely increase the chances of converting the potential client into an actual lead.

Credential documents can be tailored to the business you wish to work with in a way that addresses the specific needs of their audience, improving the chances of working with your potential client.?

Discover all the points you should take into consideration when creating a credential document in our blog: “Credentials documents: Why every sales-driven business should have one.”?

WHAT 5 CREDENTIALS CAN YOU IMPLEMENT IN YOUR CREDENTIALS DOCUMENT READY FOR 2023?

Wonderful news! You’ve decided to create a credential document, but now you’re stuck on what credentials to include. We aren’t surprised – It’s an important decision.

You want to impress potential clients with this document, give an in-depth representation of the work you're so proud of and provide an insight into what they can expect from your business.

Don’t worry - we've some examples for you, on how to best advertise yourself for 2023 and make an impact by showcasing your best work and your worth.?

You can find examples of the business credentials we recommend you include in your document by heading to our blog: “What 5 credentials can you implement in your credentials document ready for 2023?”

The latest EDGE Event takes place next week! Join us for a high-spirited networking event on Thursday 22nd September at 5:30 pm at Saint Pauls House, in the heart of Birmingham.

This is a fantastic opportunity for you to network with a room full of business potential whilst enjoying the delicious gins and mixers from Double Dutch and the Piston Distillery.

Who knows, you could be showing your credentials document to one of the guests in the future.

This event is sponsored by the Jerroms Miller Tax Specialist, a leading accountancy and business advisory practice in Birmingham founded in 1972. They support Small and Medium Enterprises (SMEs) achieve their business aspirations with strategic business planning for growth, profit improvement, accountancy and corporate and personal tax planning.

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